Instagram Rules, Restrictions and Limits (Full 2024 List)

Instagram Rules Restrictions and Limits

If you want to keep your Instagram account safe, it is really important to be aware of Instagram’s rules, restrictions, limits, and policies such as Like, Comment, Direct message, Follow, Unfollow latest Instagram algorithm, guideline, etc.

As an Instagram user, you should be aware of Instagram rules and restrictions to get high engagement and avoid getting banned. You might be interested in spending time on Instagram a lot and do lots of actions rapidly, but keep in mind that it may end up you in sorrow! Although some people find Instagram limits annoying, it is for our sake. In other words, Instagram recognizes spams, and it keeps our accounts safe.

Now let’s go through Instagram rules and Instagram restrictions:

What are the forbidden contents on Instagram?

There are some strict instagram rules that everyone just has to follow them; let’s know the forbidden content on Instagram that no one should ever use on Instagram:

  • Buying and selling firearm
  • Buying and selling alcohol
  • Buying and selling tobacco
  • An illegal prescription drug (even if legal in your region)
  • Sale of live animals
  • Online gambling
  • Sexual content
  • Hate speech
  • Blackmailing or harassing someone
  • Encourage the violence
  • Threats of physical harm, financial harm, vandalism, etc.
  • Encouraging people to embrace self-injury
  • Videos of intense and violence.
instagram rules

All the mentioned items are forbidden on Instagram so Instagram will remove them, and if the user keeps violating Instagrams rules, the account will be banned. Drug sales or sexual solicitation are the ones that Instagram is so strict about them and bans the account right after detecting them.

All Instagram restrictions and limits

Now let’s talk about Instagram Like, Follow/ Unfollow, comment, tag, etc. limits:

Keep in mind that there are no official statements about Instagram’s follow/ unfollow, like, comment, etc. limits, but according to experiences, we have found Instagram restrictions. Depending on your account and the previous account activities that Instagram has seen you do, it is all different from different people.

It depends on a lot of factors, and no one knows the specific number of instagram restrictions, but it is not impossible to know. These are some important factors that have a significant effect on your actions:

  • The age of your Instagram account
  • The number of your followers
  • Your account’s engagement
  • Your account’s activity

Obviously, the new account’s limitation is way more than an aged account. Accounts with higher engagement rate are allowed to do actions more than inactive accounts.

Just keep in mind that Instagram is not stupid. They look at your past behaviors on Instagram and then decide whether or not you look natural.

instagram rules

Do you have important and sensitive information on your Instagram account? Or you might have a special IG account to operate your business. If so, you should be careful about choosing the best security and privacy feature, I suggest you to be curios to know about two factor authentication instagram as a trusted security gate.

Instagram Follow/ unfollow limit

Following and unfollowing is count as the same actions. The daily limit is 200 a day. 10 follows and unfollows per hour would keep your account safe and saves your account from being suspended. Also, there is no limit on how many people can follow you.

Remember to start slow and then gradually increase the number of following and unfollowing week by week.

For example:

Week 1: 50 follow/unfollow per day
Week 2: 100 follow/unfollow per day
Week 3: 150 follow/unfollow per day

Make sure that you are not spamming Instagram.

Instagram Likes limit

The maximum number is 1000 a day. But it is not the same for all Instagram users. In order to keep your account safe and not locked out, you should be satisfied with less than 700 likes per day.

Instagram Comments limit

It is about 180 to 200 per day. Don’t post the same comment over and over. Instagram recognizes duplicate comments, and it would punish your account for what you did. And don’t leave emojis without text as a comment, they look like spam.

Instagram Caption/comment character limit

Instagram users are free to use 2200 characters in captions and comments.

Instagram Direct messages limit

About 50 to 80 new conversations per day are the safe zone.

Note: If you are a new Instagram user, your total action limit is 500 a day. This includes Like, Comment, Follow, unfollow. Also, you can send 20 to 50 direct messages a day.

Now by knowing these limits, we are going to know what are the best ways to grow your followers on Instagram.

Instagram Hashtag limit

Choosing the right hashtag would capture people’s attention, and you’ll get more Likes and Followers. But don’t overuse them. You should use up to 30 hashtags per post.

Instagram IGTV limit

As you know, Instagram rolled out IGTV about a year ago which lets you share the video. You can create videos for up to 10 minutes, but some users can post up to one hour long videos.

Instagram Story limit

The story limitation is for users who share too many stories. You can add up to 100 stories.

Instagram Story highlight limit

Fortunately, there is no limit for story highlights.

Instagram Tag limit

If you are interested in tagging people, you should know that the maximum number is 20.

Instagram Mention limit

You can mention up to 10 Instagram users per post.

Instagram Account name character limit

There is also a limitation to the number of characters that an Instagram account can have, which is 30 characters.

Number of Instagram bio characters limit

The characters in bio cannot be over 150 characters.

Instagram Daily post’s limitation limit

All Instagram users can post as many posts as possible every day, and there is no limitation for daily Instagram posts.

Sharing photo and video limit

None of Instagram users are allowed to copy content and share it as their own content. Also, nude images are forbidden on Instagram, but nudity is allowed in painted photos and sculptures.

You may be worried that you are going to spend all day on Instagram for liking and commenting on and off until the account explodes! So that won’t work.

Instagram Stories limits:

The instagram restrictions of story are for users who share too many stories. You can add up to 100 stories.

Instagram Live Story Limit:

Based on Instagram rules, each user can have up to a one-hour live story.

Instagram Story highlight limit:

Fortunately, there is no limit to how many story highlight groups you want to add, but in each section, you can not have more than 100 stories.

Instagram login limitations on multiple devices:

Until now, there were no instagram restrictions reported for the number of devices you can use to log into Instagram.

Instagram multi-photos limit:

You can not add more than 10 photos in an Instagram multi-photo based on the Instagram rules.

Instagram mass deleting posts limit:

Unfortunately, there is no default option on the app, which you can use to mass delete your posts and you can only delete them one by one.

Instagram, unlike photos limit:

There is no mentioned instagram restrictions about Unliking posts on this app.

Instagram Hashtag Limit:

Choosing the right hashtag would capture people’s attention, and you’ll get more Likes and Followers. But don’t overuse them. You should use up to 30 hashtags per post.

Instagram bio limits:

The characters in bio cannot be over 150 characters.

Instagram age restrictions:

Based on Instagram rules, you should be older than 13 to sign up for your new account.

What happens if you exceed Instagram’s daily limits?

Like all other social media platforms, if you do something against Instagram rules, such as exceeding instagram restrictions limits in liking, commenting, sending posts and stories, and so on, the app will block you. But do not worry, if you do not get blocked several times, this kind of blocking will usually be a temporary one and will be removed after a short time.

instagram restrictions

How long do limits on Instagram last?

If you want to know more about the exact time of Instagram limits, I should say that while mostly it does not take a long time, it might vary from some hours or days to two weeks for Instagram to remove the blocked actions, and unfortunately you can not do anything about this.

The most important Instagram rules 2022

For those searching about Instagram rules, I have to say that the most important ones are the Instagram restrictions and forbidden content, which I talked about above. And now, I want to add some more points about instagram restrictions that help you prevent being blocked, such as:

  • Only use a trusted third-party submission program
  • Prevent using banned hashtags.
  • Do not use mysterious emojis, hashtags, and so on in order to prevent getting Instagram shadowbanned.
  • Avoid any action that might seem like a bot. 
  • Do not spread misinformation.

How to get around Instagram’s limits?

With a little bit of creativity, you can easily get around Instagram limits without taking any risk. Imagine how hard it would be to do all actions on Instagram manually and be careful to not break Instagram limits and rules at the same time. Get around Instagram’s limits by using an Instagram automation tool

Instagram has updated its Ban Policy by pre-ban warning

Instagram users used to experience the account ban without getting the ban notification, while some users claimed that they didn’t violate Instagram’s Terms. The good news is that you won’t face the account ban without getting a notification anymore. In July 2019, Instagram made changes to the Instagram account’s disabling policy.

Now Instagram only bans the accounts that have violated certain percentage of instagram rules, and there is no way to get around it! The process is crystal clear; Instagram sends a pre-ban warning to users who have violated Instagram’s policy and warns them that they are at the risk of being shut down. The notification includes that there was the recent violation and how users should act to prevent Instagram from shutting down their account.

Fortunately, Instagram is making the platform a safer and more supportive place for all its users. The new change in Instagram’s ban policy might make parents feel relaxed about their children while they are spending time on Instagram.

“We limit how often you can do certain things on Instagram to protect the community”

This is an error while you pass the Instagram rules and restriction of Instagram actions including likes, comments, follow, unfollow, and direct message. The truth is that there is no certain limitations for those on Instagram as long as if Instagram does NOT detect your behaviors unusual.

If it does, it will block your actions from like, comment, follow, unfollow, and direct message and in severe cases from post to feed and stories.

If Instagram has limited your actions, you should wait until Instagram removes it. it may take up to two weeks for Instagram to remove the blocked actions.


How to avoid getting blocked or banned?

Nobody likes to be blocked or banned by Instagram and the only way to avoid it is to follow instagram rules and terms of service.

Why does Instagram have those limits?

Based on Instagram’s claim, these rules and restrictions are to protect their community from spam and keep the network wholesome.

What should you do if someone violates Instagram rules?

There is a team on Instagram that reviews reports, and if they notice any violation, they’ll remove the content. So, you should send a report whenever you notice something that violates Instagram’s policy.

Also, Instagram lets users send an appeal to defend themselves and explain the reason that they have shared such content on Instagram directly from the Instagram app and Instagram’s help center.


Although everyone should follow Instagram rules, some people don’t! And their account ends up in temporary ban and decreases in engagement. Never underestimate Instagram’s privacy policy; it can easily ban your Instagram account temporarily or even permanently!

If you do not follow instagram restrictions, it will temporarily ban your account which would take two weeks to restore your account to normal mode. During the shadowban, Instagram won’t let you do any actions such as Like, Comment, etc. That’s why you should be careful with Instagram limits and choose the best Instagram bot.

Stay in with your limits, keep it natural, no more than 1000 likes a day, no more than 180 to 200 comments a day, not just emoji, start targeting, the better you target, the better the audience you build.

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