It would not be wrong to say that Instagram is a highly addictive social media platform, and its massive user base is proof.
Making the most of it, smart brands and marketers have begun embedding social media, mainly Instagram content, into major marketing touchpoints, including their braphoto-sharingnd website.
If you are new to the concept and unaware of how it can help your brand in the long run, then you have landed at the right place!
This blog post will highlight some important benefits on why you should embed Instagram feed on website. We are certain that by the time we reach the end of this post, you will be fully pumped and convinced to adopt this extremely result-driven marketing strategy into your business as well!
Without any further ado, let’s delve into the benefits of this amazing strategy right away!
Here’s Why You Should Embed Instagram Feed On The Website
#1 Significant increase in website engagement
Your website is the first major point of communication between your prospective customers and your brand. Hence, it must have engaging content and hold the potential to make them explore the website more.
Instagram users spend a substantial amount of time surfing through their feeds. Therefore, when you aggregate and embed the content on the website, there is a high possibility that your website visitors get intrigued and explore the website more, leading to more overall engagement on the website.
#2 Display dynamic content
Being a photo sharing platform, Instagram is a vast ocean of dynamic content. Moreover, the platform’s features like Instagram stories, reels, IGTV, etc., enable the users to create and display a variety of content that, when embedded on the website, can improve the overall content quality of the website.
A collection of pictures and videos in a customized and collective format will automatically display various content on your website, leading to more attention from your website visitors.
#3 Build social proof using User-Generated Content
Your website visitors are also regular social media users who enjoy an active presence on Instagram. Of all the user base, there is a large percentage of Instagram users who are brand users.
The shopping scenario has changed tremendously, and brands are actively looking for ways to display the validation of their existing customers. Instagram users openly voice their opinions and discuss their preferred brands and products. Aggregating the content from Instagram and embedding it on the website can work to build trust within your potential customers.
User-Generated Content is an extremely authentic and trustworthy form of content as it is unscripted and comes directly from your existing customers. Moreover, more than 85% of potential customers trust the recommendations and words of the existing customers of a brand before finalizing a purchase. This strategy helps brands build a social proof of the brand, as it shows how satisfied your customers are with your products and services.
#4 Increase Instagram followers
Embedding Instagram feeds on your website helps brands drastically increase their follower count on Instagram. It mainly happens since website visitors get an insight into the content published by you on Instagram.
If your website visitors like the content, there is a chance that they might be interested in redirecting to your Instagram handle and clicking on the Follow button. It would ultimately increase your Instagram followers.
#5 Enhance the presentation of your website
As mentioned above, Instagram is a highly attractive social media platform due to its strong and attractive presence. Further embedding Instagram widget on website holds tremendous potential to immediately revamp the overall look of your website.
Moreover, a website needs to have a strong presentation to keep the website visitors extending their stay time.
Wrapping It Up!
It brings us to the end of this post, and you are now aware of the reasons to embed Instagram feed on your website!
This strategy is extremely effective and can help brands completely take their business to a whole new level. Make sure that you go through the tool’s features before finalizing it! Now that you know it all, all you need is an Instagram aggregator to begin and complete the process.