The best Instagram story dimension and size?

What Are the Instagram Story Dimensions

What are the standard photo and video sizes for Instagram? How to upload a picture with a suitable format to Instagram? If it makes you wonder, then you’ve come to the right place. Just relax and keep reading to find the answer.

The truth is that most users don’t care about their Instagram picture size; however, Instagram business accounts must promote their brands. They can publish their content more quickly when they know about the standard dimensions.

Here is are the Instagram Image and Video Sizes for Posts, Stories, and IGTV.

Instagram story dimension

Instagram story dimensions are 1080px by 1920px. It means the image or video should be 1080 pixels wide and 1920 pixels in height. This is also called the 9:16 aspect ratio.

The perfect dimension of the Instagram story for HD photos and high-quality videos is 1080 pixels’ width and 1920 pixels’ height (the aspect ratio of 9:16).

Instagram story size

Instagram story size for an image is a maximum of 30 MB and Instagram video size is 4 GB.

The size of Instagram stories is essential since your uploaded story doesn’t fit the best dimensions. Instagram will crop, zoom, or leave a big part of the screen blank just like below.

To solve this problem, you should keep the 9:16 aspect ratio for your stories. Lowering the resolution while maintaining the aspect ratio in pixels (900 x 1600 or 720 x1280), will make your story buffer faster on the viewer’s device. However, do not reduce it to less than 600 x 1067, or the quality will be considerably lost.

So, in short, the Instagram story dimensions are:

  • Dimensions (high-definition):1080 x
    1920 pixels
  • Aspect Ratio: 9:16
  • Minimum Resolution: 600 x 1067
  • Maximum Image Size: 30 MB
  • Maximum video Size: 4 GB

Note! If you don’t care about fitting the photo on the screen, you can zoom out your story, the picture will be in original size, but it won’t fill the story screen.

How to post Instagram stories?

  1. Take the picture or video directly from the app:
    Swipe right from your Instagram feed or click on your photo in the top left of your feed. Take a picture or video directly from here. This way, the platform will automatically take it with the correct size, so you don’t have to worry about it. Just shoot!
  2. Upload saved photos or videos from the camera roll:
    You can choose photos or videos which were clicked in the last 24 hours from your gallery and upload them in your Instagram stories. Other files will not be shown in the image picker.

The way a chosen digital media is shown in a story depends on how it was initially taken; vertical or horizontal; zoomed or not. If it’s not the right size, it may get cropped by Instagram or zoomed. To avoid this issue, you should make sure that it was shot in the correct format. Stay tuned!

What are the Image and video sizes for Instagram Photos and Videos?

Instagram photos: On July 6, 2015, Instagram increased its photo width to 1080 pixels. Instagram photos dimension is 1080 pixels’ width to 566-1350 pixels’ height. The aspect ratio for Instagram photos is 1:1.91. So:

  • To have a square Instagram photo, go for:
    1080px by 1080px;
  • To create a wide rectangular Instagram photo (landscape), go for: 1080px by 566 to 800 px.
  • To get a tall rectangular Instagram photo (portrait) go for: 566 to 800px by 1080px.

The allowed aspect ratio of photos on Instagram is anywhere between 1:1 to 1:1.91. When applying any of the crops shown above, the aspect ratio will fix automatically in Photoshop or any other photo editing tool.

Instagram also lets the cropping of images directly via the app before publishing. To crop a photo on Instagram, pinch the photo to adjust edges and zoom in/out, or click on crop icon on the picture to make it square or its original size.

Instagram videos size and dimensions: The best format for Instagram videos is MP4 and technically the video’s specifications better be as follows:

  • Codec: H.264
  • Audio: AAC
  • Bitrate: 3 500 kbps (kilo bytes per second)
  • Frame rate: 30 fps (frames per second)
  • Maximum file size: 15 MB (megabytes)
  • Maximum Video length: 60 seconds
  • Maximum video width: 1080px (pixels)

Video size and dimensions on Instagram better be 864px (width) by 1080px (height) and an aspect ratio of 4:5.

What are the Image and video sizes for Instagram IGTV?

IGTV, as an in-app feature of Instagram, has gained a lot of attention and popularity due to the possibility it brought to users for uploading 60+ seconds videos.

Best size for a video file to be uploaded into Instagram IGTV is less than 650MB, and the best dimensions are 1080px (width) by 1920px (height), or an aspect ratio of 9:16

In short the technical specifications of an Instagram IGTV videos are:

  • Codec: H.264
  • Audio: AAC
  • Bitrate: 3 500 kbps (kilo bytes per second)
  • Frame rate: 30 fps (frames per second)
  • Maximum file size: 3.6 GB (megabytes)
  • Maximum Video length: 60 minutes
  • Maximum video width: 1080px (pixels)

After knowing all about the Instagram story, IGTV, photo, and video sizes, you might look for a way to schedule the prepared posts in advance.

How to schedule Instagram posts?

Instagram has one billion monthly active users and 25 million business profiles that make users be consistent and share quality posts to get a high level of engagement.

You can schedule Instagram posts through Instazood’s easy to use dashboard; you can crop the photos, add tags and hashtags, add watermark, set location, etc. Then the last step is setting the time and date; once you schedule Instagram posts, you don’t need to take any further actions.

Since Instazood schedules both personal and business Instagram account’s posts, it is more welcomed by users. So, you don’t need to connect your Instagram account to Facebook for scheduling your posts.

Benefits of scheduling Instagram posts:

  • Gain more followers

If you post two times a day, you will have the chance to appear in a specific hashtag, and more people will find your posts. So, you’ll have the opportunity to be followed by a wave of followers.

  • Gain more engagement

By posting consistently and being seen by many users, more people will notice your new post and may interact with you.

  • Save time

Instead of wasting time editing photos, adding captions and hashtags every day, you can schedule posts at the beginning of the week or month and don’t worry about forgetting to post at the best time.

  • Manage multiple accounts

By using Instazood, you can manage several Instagram accounts and schedule the posts in a short time.

All in all

Hope you find this article helpful if you have any questions or any more information about Instagram images and videos sizes and dimension, comment below!

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Reza Siavashi
Reza Siavashi is a seasoned marketing professional with over seven years of experience, specializing in social media marketing, digital advertising, content strategy, and marketing analytics. He holds an MBA in Commercial Management and is known for his creative and forward-thinking approach. Reza is passionate about ethical marketing and social responsibility, and is currently exploring opportunities that align with these values.

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