Introducing IGTV

Introducing IGTV

Instagram has added a great feature that would take over Youtube very soon! We have been waiting for an improvement in Instagram videos for so long now, so this was the right time for Instagram to take action.

What’s IGTV?

The company stated it would allow people to upload videos up to one-hour length (from previous one minute limit). How great is that?

Generally, IGTV is an app, but it is accessible from a button inside the Instagram home screen, I guess IGTV will spotlight great videos from Instagram celebrities.

How does IGTV work?

You can upload vertical videos on Instagram, and anyone except the beginners and small accounts will be able to upload hour long videos that can expand to everyone eventually. There is no adds on IGTV, but apparently, it’s a very reasonable place for adds to end up.

Welcome to IGTV

IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We’ve made it simple, too.

Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

Welcome to IGTV

Things to know about IGTV:

  • videos are vertical and full screen. The app is mobile first so don’t worry about it.
  • Video length is from 15 secs to 60 mins.
  • Videos play automatically for users when opening IGTV app.
  • Users can watch videos either on the Instagram app or the IGTV app.
  • There are some search options for users on IGTV app like: For You, Following, Popular and continue watching tabs.
  • creators can add ”swipe up” call-to-action on their videos.
  • Users can like or comment on your videos, or direct them to their friends.
  • The video size can be up to 3.6GB!
  • The file type must be MP4, and the video size should be 9:16
  • Videos can have thumbnails and cover images with JPG format.
  • Like Youtube creators have their own channel, and anyone can be a creator.

Also Read: Cancel Youtube TV

So what are you waiting for? Download the app and have fun!

Welcome to IGTV

What is your reaction?

In Love
Not Sure
Reza Siavashi
Reza Siavashi is a seasoned marketing professional with over seven years of experience, specializing in social media marketing, digital advertising, content strategy, and marketing analytics. He holds an MBA in Commercial Management and is known for his creative and forward-thinking approach. Reza is passionate about ethical marketing and social responsibility, and is currently exploring opportunities that align with these values.

    You may also like

    Leave a reply

    More in:Tutorial