List of all amazon competitors in 2024

If you are a fan of shopping at Amazon, have you heard that Amazon is losing its touch in global shares? Maybe new guys are coming and making some changes.
If you want to know what is exactly happening and know more about the trend, we will cover the most important Amazon online competitors with their info in this post.

Amazon competitors

What is Amazon

Amazon is a multinational technology company based in Seattle, Washington, and also one of the Big Five corporations in the I.T. field. With more than 1.5 million employees all over the world, Amazon is one of the big five American data technology companies, alongside Alphabet, Apple, Meta (formerly Facebook), and Microsoft.

Also Read: Amazon Prime PMTS

What are top amazon competitors?

Now let’s review all Amazon competitors on the internet and actually what we know about them. Here, we have collected 15 Amazon online competitors as follows;

#1 Shopify

  • Date founded: 2006
  • Founder(s): Tobias Lütke, Daniel Weinand, and Scott Lake
  • Owner(s): Tobias Lütke
  • Number of employees: 11,336
  • Headquarters: Ottawa, Ontario, Canada
  • Revenue: 4.6 billion USD
  • Website:

    You can shop on Shopify with all the necessary tools on this platform. Entrepreneurs can also buy ready-made goods on Shopify’s Exchange Marketplace, which has more than 3,000 sites for sale at any one time.

#2 Netflix

  • Date founded: August 29, 1997
  • Founder(s): Reed Hastings, Marc Randolph
  • Owner(s): Reed Hastings
  • Number of employees: 12,135
  • Headquarters: Los Gatos, California, U.S.
  • Revenue: 29.3 billion USD
  • Website:

    Netflix is the most popular service of its type across 200 countries worldwide, and 29 million new users joined this platform in 2019. As one of the Amazon online competitors, Netflix has 195 million subscribers, while Amazon Prime Video surpassed 150 million in 2020.

#4 Apple Music

  • Date founded: June 30, 2015
  • Founder(s): Apple Inc.
  • Owner(s): Apple Inc.
  • Number of employees: 12,000
  • Headquarters: Cupertino, California, U.S.
  • Revenue: Apple, 123.9 billion USD
  • Website:

With over 45 million songs available in its library, Apple Music is the second most crucial music streaming platform worldwide. At the same time, Amazon Music has to work hard to catch the position. Apple Music has planned to gain the first step in the competition due to its high potential for expansion.

#5 Flipkart

  • Date founded: 2007
  • Founder(s): Sachin Bansal, Binny Bansal
  • Owner(s): Walmart (82.1%), Tencent (5.1%), Microsoft (1.5%)
  • Number of employees: 30,000
  • Headquarters: Bangalore, Karnataka, India
  • Revenue: 5.8 billion USD
  • Website:

The most important Indian retail company, Flipkart, controls 31.9% of India’s online retail market. However, this is not a fully independent online seller as Walmart acquired 77% of Flipkart for $16 billion. The main competitive advantage of Flipkart over Amazon is its variety of affordable goods.

#6 Target

  • Date founded: June 24, 1902
  • Founder(s): George Dayton, John Giesse
  • Owner(s): Brian C. Cornell
  • Number of employees: 409,000
  • Headquarters: Minneapolis, Minnesota, U.S.
  • Revenue: 99.4 billion USD
  • Website:

Let me introduce you to the largest discount retailer in the world; yes, it is Target. In this platform, you can find any item in sort of apparel, electronics, home improvement products, furniture, and even more. The best news about Target is that its digital-driven services increased by 200%.

#7 Kroger

  • Date founded: 1883
  • Founder(s): Bernard Kroger
  • Owner(s): Rodney McMullen
  • Number of employees: 409,000
  • Headquarters: Cincinnati, Ohio, U.S.
  • Revenue: 132.5 billion USD
  • Website:

If you are looking for the largest supermarket chain company in the United States, just review Kroger once more. As one of the Amazon online competitors, Kroger streamlined its eCommerce platform to cater to increased demand for grocery deliveries. However, Kroger is still behind Amazon in digital product marketing.

#8 Costco

  • Date founded: July 12, 1976
  • Founder(s): James Sinegal, Jeffrey Brotman, Sol Price, and Robert Price
  • Owner(s): Hamilton E. James
  • Number of employees: 214,000
  • Headquarters: Issaquah, Washington, U.S.
  • Revenue: 166.8 billion USD
  • Website:

As one of the largest wholesale retailers in the United States, Costco stands in 9th position among the best online stores in the country. This member-only wholesaler manages more than 800 warehouses and eCommerce platforms globally, and according to Cheapism Comparison Test, 79% of Costco’s products are cheaper than Amazon’s.

#9 Best Buy

  • Date founded: August 22, 1966
  • Founder(s): Richard M. Schulze, James Wheeler
  • Owner(s): Hubert Joly
  • Number of employees: 102,000
  • Headquarters: Richfield, Minnesota, U.S.
  • Revenue: 47.3 billion USD
  • Website:

Are you interested in electronic devices? Then why not try the electronics specialist? Best Buy controls 1.3% of the U.S. eCommerce market and ranked 7th ahead of Target. Best Buy can beat Amazon in the electronics field because of its high experience.

#10 Home Depot

  • Date founded: February 6, 1978
  • Founder(s): Bernard Marcus, Arthur Blank, Ron Brill, Pat Farrah
  • Owner(s): Craig Menear
  • Number of employees: 506,000
  • Headquarters: Atlanta, GA, U.S.
  • Revenue: 110.2 billion USD
  • Website:

Home Depot is particularly famous for its home appliances and is suitable for those who want to renew their furniture. This platform still has room to expand its online sales because its accounts for only 14% of the broader business. Home Depot’s main competitive advantage over Amazon is its multichannel retailing approach.

Also Read: “Does Home Depot take Apple Pay

#11 Alibaba

  • Date founded: June 28, 1999
  • Founder(s): Jack Ma
  • Owner(s): Daniel Zhang
  • Number of employees: 251,000
  • Headquarters: Yuhang District, Hangzhou, Zhejiang and George Town, Cayman Islands
  • Revenue: 109.5 billion USD
  • Website:

    Let’s continue the Amazon competitors’ list with a Chinese rival. Alibaba is the most well-known Asian retail company, and managing the brands of Alibaba, AliExpress, Taobao, and Tmall; it operates in more than 200 countries. Generally, Alibaba is a B2B marketplace that offers direct access to leading manufacturers, while AliExpress is a B2C environment with global dropshipping services.

#12 J.D. (Jingdong)

  • Date founded: June 6, 2009
  • Founder(s): Liu Qiangdong
  • Owner(s): Liu Qiangdong (15.8%), Walmart (10.1%), Tencent (2.3%)
  • Number of employees: 310,000
  • Headquarters: Beijing, China
  • Revenue: 114.3 billion USD
  • Website:

Also called Jingdong, JD is the most important direct online seller in China. This platform operates its own logistics and delivers an advanced network. With high-tech robots and drones powered by A.I., Jingdong has also started branching into new areas such as healthcare products.

#13 Rakuten

  • Date founded: February 7, 1997
  • Founder(s): Hiroshi Mikitani
  • Owner(s): Hiroshi Mikitani, Haruko Mikitani
  • Number of employees: 18,360
  • Headquarters: Setagaya, Tokyo, Japan
  • Revenue: 11.1 billion USD
  • Website:

To get familiar with the “Amazon of Japan,” Rakuten is the largest Japanese eCommerce company and generates about 14% of the global eCommerce retail sales. Rakuten is going to be one of the critical Amazon online competitors, as in 2019, it acquired Ebates with more than 12 million members and rebranded it to expand its presence in the United States.

#14 eBay

  • Date founded: September 3, 1995
  • Founder(s): Pierre Omidyar
  • Owner(s): Pierre Omidyar
  • Number of employees: 13,300
  • Headquarters: San Jose, California, United States
  • Revenue: 10.8 billion USD
  • Website:

The main advantage of eBay is being a pioneer in consumer-to-consumer selling, and it has much more experience than Amazon in how to treat a customer properly. The increase in demand for eCommerce offers eBay an opportunity to reduce the gap with Amazon.

#15 Walmart

  • Date founded: July 2, 1962
  • Founder(s): Sam Walton
  • Owner(s): Walton family
  • Number of employees: 2,300,000
  • Headquarters: Bentonville, Arkansas, United States
  • Revenue: 559.2 billion USD
  • Website:

    In the last position on our list, Walmart is waiting for you. This retail company can be considered as the largest brick-and-mortar retailer, with more than 11,000 stores in the world. In 2020, Walmart generated $524 billion in revenues, which is much more than Amazon.

Also read: Amazon Part Time Jobs

Thank you for reading this post. As an estimate, Amazon will not be going to remain on the first rank for a long time, as the Amazon competitors have enough budget and motivation to take this company. Furthermore, new retail companies are getting their head out of the ground, which can change the game.

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