Content Marketing

Maximizing Your Linkbuilding Strategy: The Best Tools to Use

In today’s competitive market, there is no denying the importance of SEO optimization to any business. This marketing strategy can be difficult to accomplish effectively because several factors are involved in ranking website pages, and gaining quality backlinks is probably the most crucial. However, manual organic link-building can be complex and time-consuming, so employing professional tools is a great way to ease and shortcut the process.

Tips For Maximizing Your Linkbuilding Strategy

Keep reading to discover examples of the best backlinks management software and understand the value your business can receive from implementing a robust link-building plan using them.

The Best Tools for Maximizing Your Link-Building Strategy
  • #1: LinkChecker Pro

When it comes to picking among a large amount of backlinks management tools available, LinkChecker can be considered one of the best options. It helps you manage and track all the links on a site. Generally, the tool provides a comprehensible overview of the overall link profile by displaying the number of internal, external, and nofollow links. You can perform a daily backlinks check, monitor referring pages’ presence in Google’s index (once in five days), and recover necessary links. Moreover, monitoring a link profile becomes easier and more effective because LinkChecker alerts you to any shifts or recent additions.

In addition, with LinkChecker, backlink portfolio analysis can be done for one or several projects simultaneously. Along with decreasing the number of monotonous tasks and freeing you for more complex ones, the tool delivers an opportunity to manage the entire team workflow. You can visit the page to get a more precise idea of LinkChecker features specifics and their value for your linkbuilding strategy.

  • #2: Ahrefs

Ahrefs is an established and leading figure in the SEO field. It holds one of the biggest backlink indexes in the whole online world. Basically, Ahrefs is developed to perform most of the daily needed optimization activities. Its interface is easy to use, even for non-pros. Regarding the backlink area, the tool provides many features for backlink research.

For instance, Link Intersect allows discover websites that link to your competitors but not to you. It is valuable data; if a platform links to more than one of your rivals, there is a high chance that it can add a link to your website. You can monitor ten backlinks and two domains per request within the free version. With an Ahrefs subscription, you get a comprehensive link profile analysis, including dofollow/nofollow, image backlinks, anchor text, etc.

Another great Ahrefs feature is Content Explorer. It is a proprietary web search tool that pulls from over nine billion sites and delivers analytics such as traffic value. All that helps prioritize the most beneficial link-building opportunities. This feature uses keywords to narrow searches based on the preferred filters (publication date or language).

  • #3: Moz

Moz Pro is a full suite of pro SEO tools, although its database is smaller than Ahrefs. One of the main Moz utilities is Link Explorer. It is especially helpful to perform reverse engineering on your opponents’ backlinks. You can discover all of them by entering a competitor’s domain or a particular URL. For each, you can see the following metrics:

  • a domain authority index;
  • a spam score;
  • the number of linking domains;
  • a list of the top links.

One of Moz Link Explorer’s distinctive parts is Anchor Text Analysis. It displays the most common anchor text in a site’s backlink profile. This feature enables the detection of black hat practices: if there is a lot of clear match anchor text, it can serve as a sign of fraudulent techniques.

  • #4: Majestic

Majestic SEO offers a backlinks management app. With the Majestic application in Chrome, backlink analysis can be brought directly to your browser. Using this tool ensures a fast way to verify the strength of pages according to their backlink data. Such scores as the Trust and Citation Flow appear immediately on the URL bar for any page you open, with summarized details about domains and URLs linking to it.

The Chrome application provides valuable bits of information, including link counts at the URL and link profile charts, root levels, and subdomains. With the subscription, you can get more data about the links, including lists of the ten most powerful backlinks and anchor texts.

Benefits of a Strong Link-Building Strategy

With the right tools in place, acquiring high-quality links appears far more manageable. It enhances the outcomes of the overall SEO plan. Hence, the business receives many valuable advantages for growth and development.

  • Improving rankings.

It is almost impossible for the search engine to rank a website if no links point back to it. Google bots treat each link as a vote, making the site worth ranking better. Furthermore, the more backlinks a website has, the more competitors it can outperform in ranking. 

  • Growing traffic.

You can anticipate traffic growth when an authority platform that boasts many visitors links to your content. That is why link building is considered one of the finest and most affordable ways to generate targeted traffic.

  • Boosting credibility.

Backlinks are a sign to Google that a specific article, infographic, or manual has what it takes to provide a relevant answer to the user query, meet their expectations, and deliver value. Moreover, every link pointing back to your site is a signal of confidence in it, which boosts your credibility and reputation.

  • Better SEO score and website metrics.

A site’s health depends on a set of various metrics, such as domain authority,  domain rating, Alexa rank, and page rank. Building links positively impacts all these factors and enhances the overall health of your platform.

  • Increasing visibility and exposure.

The more backlinks the platform has, the better its online visibility. Hence, its content appears more frequently and ranks among the top search results. That way, businesses can expose their brand, goods, and services to their target and potential audiences.

The Best Tools for Maximizing Your Link-Building Strategy

Final Words

No powerful SEO strategy is complete without link building. Even though the strategy is known to be one of the most time- and resource-intensive in SEO, it can be done efficiently with the help of professional tools. Just be sure to choose the one that best fits your promotion needs and goals. In the long run, your business will benefit a lot from having a strong backlink profile!

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