Instagram is a popular social media platform, with more than 1 billion monthly users. If you’re trying to increase your engagement and brand awareness, adding Instagram to your digital marketing plan is an excellent place to begin.
Build an audience
Influencers can help you build an audience for your brand because they already own followers who are interested in your niche and can be your potential customer. Also, you and the influencer can find hashtags that will double exposure to users who aren’t already following you on Instagram.
This is a great place to begin if you own a small following, but don’t like to spend a lot of money on Instagram ads that may or may not generate the results you want to get. It’s clearly a better method than buying fake followers.
You Don’t Need to Find a Celebrity
Celebrities are influencers, but the truth is, working with a celebrity advertisement is expensive. Not just this, but celebrity engagement is not as high as you expect.
You will be more successful if you work with an influencer who has a smaller following, but better engagement. It isn’t the number of followers that matter, but the number of users who are really interested in your niche. If someone is excited enough to like or comment, that’s a much better indicator of customer potential than follower numbers.
Work with Multiple Instagram Influencers
Chances are, you have various audiences based on your customer personas. Specific influencers may not provide to everyone in your audience, so reaching more than one influencer can be a good idea.
The Influencer cost infography:
What do you think about Instagram influencers? Let us know in the comments below.