With how competitive the world of entrepreneurship is, many budding startups won’t even pass through growth opportunities. They often operate only for several financial quarters of their lifetime, especially when it involves drastic scaling attempts. Even today, this has been a significant problem between new businesses, from small retail stores to experimental crypto businesses.
As such, it is essential to understand why newcomers in the game often fail so often and so much. In this article, we will cover the common reasons startups fail and how you can improve your business if you’re already at the same pace.
Chasing Too Fast
Timing and keeping up with the trends is one of the essential factors in scaling a business. For an entrepreneur, the time and strategy in scaling depend on hundreds of internal and external factors. However, what most newcomers do is focus too much on these factors without looking at their capabilities as a business. In short, are they even capable of scaling in the first place?
While scaling is vital and often a game-changer in the business, foundations and a strong core understanding of consumers keep your business grounded and indicate whether your company is ready to scale up. Additionally, your stellar core performance can be a lifesaver in acquiring business loans since most businesses nowadays work with banks to finance them in scaling.
Even if you don’t have a strong scaling strategy, good business foundations can still entice banks to offer alternative funding options like poor credit or second chance loans. In short, build strong foundations to weather through the scaling period and open up many funding opportunities.
Most startups have great growing opportunities when paired with expert investors. Specifically, the right business partners ensure growth and success when scaling. That said, investor misalignments happen when one party’s vision and goals contradict the other.
Unfortunately, this happens between companies, and when left unaddressed, it often turns into organizational mutiny, disagreements, and resignations. So, to mitigate this problem, investors and founders must be aligned and in agreement with their visions of the company, actionable goals, and everything in between,
In hindsight, this also emphasizes the importance of connecting with an investor with interests and values similar to your company’s. Even if you have all the money, scaling won’t work if all parties disagree.
Scaling Without The Customer in Mind
Ask yourself, “Who is the most important person in the business?” Your answer should always be the customer, as your business involves having as many customers as possible patronizing your products.
So why do startups fail on this part? There are many reasons why, but we can tell that most startups, especially those selling niche products, are too focused on their creation without considering whether that attracts customers in the long run. Doing this will result in bad sales, weak marketing efforts, and a lousy scaling attempt.
Building a business should always have one thing in mind: the customers. So, before scaling big, take up some surveys or field demonstrations to gather customer feedback and see if your product is ready for scaling operations.
Another common mistake startups make is rapid hiring on their first signs of growth. Granted, more staffing is needed to cater to the growing demand. However, rapid hiring comes with a lack of quality and skill compatibility checks between applicants that could severely hamper productivity and increase operational costs.
Aside from that, the growth projection between startups can be volatile. You might see growth and surpass targets this year, but what happens when you hit a plateau and slow down demand in the next? You are then left with a surplus of workers and not enough demand.
Overall, hiring too fast or too haphazardly is a risky move before and during scaling periods. Ensure your next hire embodies the correct company values and ethics and limit it to safe numbers regardless of the demand.
Too Much Money
Weirdly, startups fail when they have too much money. After all, money runs businesses forward and is a vital part of the scaling process. But allow us to explain why too much funding often leads to bankruptcies.
With funding comes confidence to take risks and scale up. Companies that often have millions in spare are more keen to take risky business ventures and earn short-term success. This is especially true if they also appease multiple investors by showing growth.
From another perspective, this could also point out that many founders scale too early without proper foundations or strong ties with their target consumers, as previously mentioned. That said, those risky ventures would become liabilities and force investors to pull their assets out and leave you in the dust.
So here’s the lesson:
- Invest in your business and your products.
- Build them slowly.
- Scale up only when all bases are covered, and target goals can be achieved.
There are a lot of pitfalls and risks associated with entrepreneurship, and even the ones mentioned are just the tip of the iceberg of the things that could go wrong at any point in your business. Thus, before scaling up to the unknown, allow your business to grow vital to its core and cover all the bases to avoid the common startup pitfalls.
Remember that in hundreds who fail, there are thousands more who succeed and fared better through diligence and taking care of their brands properly.