Top 8 Marketing Tools (to Make You a Smart Marketer!)

Marketing is a frame of mind and a lifestyle. It’s not just a tool. Marketing is the way you center yourself to be constantly available, open-minded and on the lookout for new opportunities to connect with your target audience, who may have differing interests from yours.

You can also read: Top 8 online Design tools to use in 2022

If you feel like your marketing strategy is a little tired and needs a pick-me-up,Try incorporating some of these new, flashy marketing tools into your routine to reinvent the way you do things.

What are Marketing Tools?

Marketing tools are online applications that help simplify and streamline marketing tasks. They can be used for a variety of purposes, from managing customer relationships to creating and distributing content. There are many different types of marketing tools available, and choosing the right ones for your business can be a challenge. But with so many options out there, how do you know which ones are the best?

Here are some factors to consider when choosing marketing tools:

  • Ease of use: Look for tools that are easy to use and require minimal training.
  • Integrations: Choose tools that integrate with other software you use, such as your CRM or accounting system.
  • Cost: Compare the cost of different tools before making a decision. Some tools offer free plans or trial periods, so you can test them out before committing to a purchase.
  • Features: Consider the features offered by each tool and decide which ones are most important for your business. For example, if you’re looking for a tool to help with email marketing, make sure it offers templates and automation features.

Benefits of Marketing Tools

The use of marketing tools can provide your business with a number of benefits. By utilizing the right tools, you can improve your marketing strategy, track your progress, and measure your results. In addition, using marketing tools can help to save you time and money.

Top 8 the most popular marketing tools include:

1. ProofHub

ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively. It combines all the essential tools that you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks.


  • Easy to use and learn
  • Excellent customer support
  • Affordable pricing
  • Powerful features
  • Great for small businesses and teams


  • Limited integrations
  • Lacks certain features of more comprehensive project management software
  • Can be challenging to use for very large projects

2. Todoist

Todoist is a project management tool that helps you to organize and prioritize your to-do lists. Todoist has the simplest possible user interface, so it is easy for anyone to use it. You can do powerful things with Todoist such as setting up tasks, subtasks and reminders and it’s free to use with all the features.


  • It is an interactive to-do list which can be used to keep track of all the tasks.
  • It helps in easily organizing and prioritizing the tasks.
  • It has a feature of reminders which keeps the person on track.
  • It is available on various platforms like Android, iOS, Windows, etc.
  • It is a free app with some premium features.


  • The app might crash sometimes while using it.
  • It might not be compatible with all the devices.
  • The premium features are paid and they need to be subscribed monthly or annually.

3. HubSpot CRM

HubSpot CRM is not only a great tool for marketers, but also sales professionals. It allows them to manage interactions with customers and keep track of their marketing activities with its live chat, email templates, and meeting scheduler. HubSpot CRM is the most efficient tool in the market. With HubSpot CRM, marketing, sales and customer service professionals can bolster their sales productivity by using one of the most comprehensive CRM tools available in the industry.


  • Efficient and easy to use
  • Powerful marketing automation features
  • scalability
  • amazing support
  • customizability


  • The design could be better
  • Lacks some features that are crucial for larger businesses
  • Not the cheapest CRM on the market

4. Salesmate

Salesmate is a powerful CRM and sales automation software designed to help you be more productive. It automates your sales process, reduces the time you spend on mundane tasks, and helps you close more deals. We offer a free trial for our customers that lasts for two weeks.


  • Advanced CRM features
  • Simple pipeline view
  • Can help to drive sales and retain customers
  • Offers a free trial
  • Has a mobile app


  • The interface can be confusing for some users
  • The mobile app is not as comprehensive as the desktop version
  • Some users have reported glitches with the software

5. Flipsnack

Flipsnack is the easiest and most affordable way to create interactive digital publications straight from the browser. Easy to use, Flipsnack lets you create beautiful and engaging flipbooks in a few clicks with no design skills needed. With a few clicks, you can create a flipbook and start telling your story in a completely new way.


  • Easy to use
  • Intuitive interface
  • No need to download or install anything
  • Can be used for free
  • Supports a wide range of file formats


  • Limited features in the free version
  • Some features can be expensive to use
  • The design studio can be confusing to use

6. Whatagraph

Whatagraph is a marketing reporting and monitoring platform that allows medium agencies to review, monitor and report on the performance of their campaigns from multiple data sources. With Whatagraph’s features, you can easily track campaign performance, identify opportunities for improvement and measure the effectiveness of your digital marketing efforts.


  • Easy to use platform
  • Affordable
  • integrates multiple data sources
  • customizable reports
  • great customer support


  • not suitable for large marketing agencies
  • can be difficult to learn
  • some features are still in development

7. Creatopy

Creatopy is the most advanced ad design and publishing platform on the market. Our intuitive UI and clean design will help you create all types of ads, from banners and other display ads to social media ads and video ads. Compare our features to competitors like Facebook Ads Manager, Google Ads, or Adwords Editor and see for yourself why so many marketers choose Creatopy.


  • Easily create engaging ads
  • Industry-specific templates
  • Standard sizes or custom designs
  • Fit all your needs
  • Intuitive ad design platform


  • Limited to ad design
  • Not suitable for complex projects
  • No free trial

8. Pixpa

Pixpa is an easy to use platform that allows creative professionals, small business owners and creatives to build professional websites. Not only does Pixpa offer a really powerful website builder, it also gives you the ability to share your portfolio with clients and customers in a number of ways. It’s perfect for marketing your work on social media, blogging or even just sending out email marketing campaigns.


  • All-in-one website building platform
  • Ideal portfolio website builder
  • Comprehensive platform for small businesses
  • Easy to use
  • Affordable


  • Limited customization options
  • No ecommerce features
  • Not suitable for large businesses

Why Use Marketing Tools?

There are a variety of marketing tools available to businesses of all sizes. But why use marketing tools? The answer is simple: marketing tools can help you reach your target audience, promote your products or services, and track your progress.

Marketing tools can help you reach your target audience by giving you access to data that can help you understand who your target consumers are and what they’re interested in. This data can be used to create targeted marketing campaigns that are more likely to reach the people who are most likely to be interested in what you have to offer.

Promoting your products or services with marketing tools can also be more effective than traditional advertising methods. With marketing tools, you can track how many people see your ads, click on them, and then take action, such as making a purchase. This data can help you improve your ad campaigns over time so that you get more bang for your buck.

Finally, marketing tools can help you track your progress so that you can see how well your marketing efforts are paying off. By tracking key metrics, such as website traffic or sales revenue, you can adjust your campaigns accordingly to ensure that you’re getting the best results possible.

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