Who is social media manager and what they do

Who is a social media manager and what are duties field of work? What is the salary of a social media manager? Who is the social media coordinator and what are his / her duties? In this article, we will review all the subsets of social media manager jobs along with salaries, wages, job duties, and other related matters.

In general, companies have been in great need of social media managers recent years, and this job has become one of the largest and most lucrative jobs. but why? It seems that one of the main pillars of any company for marketing and customer acquisition techniques is the use of social platforms or social networks, which is also the case according to the latest statistics.

Currently, more than 80% of large brands have made large investments in their social network infrastructure. In this article, we examine the necessity of having a social media manager job in any organization or company and explain the details of this job in general.

Who is the Social media manager?

The social media manager is one of the main jobs of customer relationship systems in any company. The social media manager is a type of management for the social network and advertising-oriented parts of the company or brand, which has the task of advertising management, customer relations, SEO, review of advertising methods, management, and customer response, content production, brand credit management.

It is also responsible for creating a connection between the internal and external structure of the company. This job is one of the most complex and busy jobs in the world today.

A social media manager is responsible for communicating as much as possible with the audience and attracting people to the brand so that each audience becomes a real customer and a target for the brand.

Social media manager duties

The most basic task of a social media manager is to manage brand strategies about customers and communication and social infrastructure. Accordingly, a social media manager should be able to determine and present the advertising roadmap and brand introduction on average once every three months.

According to this plan, all the infrastructures of advertising, communication, customer orientation, audience attraction, and other matters related to social networks and popular channels will be managed. In general, the main tasks of a social media manager, whose priority was to determine the strategy, are as follows:

Gives strategies to get more followers

One of the reasons that the audience or customer knows the brand and is loyal to it, is its purposefulness. A social media manager must be able to attract the target audience and lead to the brand. Accordingly, with the increase of the target audience, the question of why we want to buy from a certain brand is answered, because the brand in question is the only goal that the audience was looking for in social networks and the Internet.

Give Strategies to increase sales

Other tasks of social media manager include developing and increasing sales. According to the quarterly roadmap set by the social media manager, the brand should be able to sell more in addition to attracting the target audience. Development is where the sales increase, so brand development and sales growth are the main goals of a social media manager during quarterly planning and mapping.

They Set the main goals

One of the main tasks of a social media manager is what a brand is looking for and what it is working for. Keep in mind that some brands are looking to increase capital, but the goals that need to be considered alongside this core goal are very important. Therefore, the social media manager must be able to set and modify these goals so that the brand or company can achieve these goals within a specified time and on a planned roadmap Whether it is for financial purposes or in various other forms such as attracting followers or increasing the audience.

Modify and update the appearance of the platform

One of the main reasons for attracting visitors to the website, Instagram page, Facebook, or other items, is the appearance or user interface of these platforms. The more you can modify the user interface and structure is based on audience attraction methods, the more successful you will be. It is interesting to know that one of the tasks of social media manager is to design or plan to improve and target the user interface and appearance of the platform to attract more audience.

Content determination

In general, what content and for what purpose is published for a brand is the responsibility of the social media manager. Any content can be the biggest audience in your brand, but the important point is that the content should be relevant and attractive, the content should be specific and your production, and also the content should not have any advertising color and smell, Otherwise, you will face complete failure. Therefore, a social media manager must determine the content and choose it based on the purpose of the brand and infrastructure

Plan for ads

Every brand needs to invest in and plan for advertising on social media and the Internet. The best way to advertise on social media is to use the platform’s promotion systems. If you want to advertise only on the Internet, you can also use Google or the Google ads advertising system. There are a few things to keep in mind in this regard:

  • Brand advertising should be purposeful and attractive
  • Be careful when scheduling ads because the timing of the ad is very important
  • Advertising should be comprehensive, you should not spend a small amount of money on advertising
  • The method of sending the advertisement should not be one-time and explosive, the advertisement should be slowly and exposed to the user for a month or several months.
  • Effective communication with the audience

Another job of a social media manager is to communicate effectively with the customer and the audience in such a way that he is always in constant contact with the audience and provides the necessary explanations when buying or providing guidance on purchasing products and providing services.

In this way, a social media manager can easily communicate with and manage the main users and audiences, this will greatly increase the sales of the brand and the company.

Also, the social media manager must know the process of selling or providing the service completely and master it so that he can fully answer all the questions if the audience asks him in the comments section or directly.

What is the average salary of a social media manager?

The average salary of a social media manager is different in the United Kingdom and the United States based on Payscale data, which is calculated globally and annually by intelligent algorithms. The annual salary of a social media manager in the UK will average 25,000 pounds and in the US it will reach $ 45,000 a year. Of course, if you are a skilled and experienced social media manager, you can earn more than $ 65,000 in one year.

It is interesting to know that the basic salary of this job in the United States is $ 30,000 and its maximum is $ 100,000. So if you are an experienced social media manager, you can earn up to $ 100,000 a year

What is social media marketing?

One of the branches of social media manager job is marketing discussion, in which in general we explain what it is and what it is used for. social media marketing is a type of social network content marketing that is the production and editing of content to attract more and more targeted audiences and communication with each other to achieve the main goals of the brand. This type of marketing has many similarities with brand advertising but it costs much less but the amount of time the manager has to spend for it is more.

In general, social media marketing makes it possible for the brand to introduce more target audiences, increase traffic, increase sales, and increase brand credibility among individuals.

Social Media Consultant vs manager vs coordinator

There are many differences between a social media manager and a social media consultant, and one of the major differences between the two jobs is the service they provide. Unlike a social media manager, a social media consultant is more concerned with the audience and communicating with them, while managing and determining effective strategies is not one of his main tasks. If you are a brand that wants to manage your social networks, you should first contact a consultant and then hire a social media manager to determine the strategy and path to increase your brand credibility.

Social media coordinator is generally a kind of link between brand and customer. This job has been assigned to one of the main cores of the brand to introduce and achieve the goals faster. A social media coordinator can help increase sales or increase website or brand traffic by introducing the brand on various social networks as well as getting feedback from contacts based on the brand roadmap.

One of the main goals of social media coordinators is to work directly with bloggers and content producers to increase brand visibility by effectively updating social network pages and always putting the brand in front of users. Give.

Remote social media jobs

From the beginning of 2020, with the outbreak of the Covid virus 19, most jobs took the direction of telecommuting and remote. In particular, the discussion of telecommuting manager jobs has flourished even more. Currently, most reputable brands use social media management and media management remotely and remotely, so that the process of social media management work is created and followed from home or personal office.

Most branches of media management are working remotely from 2020 and 2021, so it can be said that media management jobs do not require a presence in a specific office or being in a team or group.


Social media management is one of the best and most lucrative jobs in the world today. This job helps to increase the brand’s credibility, increase traffic and visits, increase sales, communicate effectively with the customer, create loyalty in the customer and the audience, as well as introduce the brand widely. Keep in mind that if you own a brand or business, you can use the social media manager to improve the quality of your brand and increase your sales.

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Reza Siavashi
Reza Siavashi is a seasoned marketing professional with over seven years of experience, specializing in social media marketing, digital advertising, content strategy, and marketing analytics. He holds an MBA in Commercial Management and is known for his creative and forward-thinking approach. Reza is passionate about ethical marketing and social responsibility, and is currently exploring opportunities that align with these values.

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