How to Use Instagram Nametags for your Business?

Want an easy and quick way for people to find and follow you on Instagram? Have you heard about the new nametag feature on the platform?In this article, I am going to teach you how to use Instagram nametags to be more successful in your business. You can create and customize them in less than 5 minutes.

So here we go:

What is the New Instagram Nametag feature?

The Instagram nametag is an individual identification card that allows people to find and follow each other on Instagram. This feature enables you to create a cute Nametag that anyone can scan and follow you without having to type in your username. And since it’s customizable, you can design your Nametag with different colors, themes, selfies, pictures, and emojis to make it more personalized.

“To scan someone’s nametag, you can either swipe right into the camera, hover over the nametag and hold down on your screen, or enter the camera by tapping ‘Scan a nametag’ when viewing your own.”


How can you use the nametag feature to grow your business on Instagram?

The nametag feature was designed to make it easier for people and brands to gain new followers and promote their Instagram account visually.

How to Use Instagram Nametags for your Business?

How to create an Instagram nametag?

Here is what you need to know about creating your very own nametag on Instagram and how it will benefit your business.

1-  Update your Instagram

If you don’t have the new feature on your app, then you should update your Instagram to the latest version.

How to Use Instagram Nametags for your Business?

2- Look for the Square

Once you have updated your app, open Instagram and scroll up to your Instagram profile and click on the three dots button to open more options. The icon for the nametag will be there under Insights. Click on it to get started.

3- Get creative

After tapping on the nametag icon, you will see a few style options come up. You can change the background color and emojis. You can also take a selfie or choose between your gallery pictures (similar to stories)

Don’t get obsessed over getting it set up perfectly. However, it is a good idea to keep things consistent if you want to print it on your marketing materials.

How to Use Instagram Nametags for your Business?

4- Grow your audience

The whole concept of Instagram nametag feature is to help you gain more followers easier than trying to type the username of someone you just met. This is useful for users with long, complicated or odd usernames. (We are talking about you, underscores and full stops)

Once you create your Instagram nametag, take a screenshot of your nametag and share it wherever you want! The promotion chances are endless:

  • You can post it on a poster, business card or flyer.
  • You can share it on your other social media channels like LinkedIn and Facebook.
  • You can even post it on your website.
  • Use it at conferences and your other pop-up business events
  • Add it to your email signature
  • Or just tattoo it on your arm, LOL!

Can’t wait to know about your opinions on this new feature. Keep it cool and stay in touch with us. Go on and leave a comment.

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