How to Build Links Legally With White Hat SEO

White Hat SEO is essential in link building. Why? Because with White Hat SEO, you are building links to your site in a way that will not get your site penalized. Check out this post to learn how to make links legally and for long-term results with white hat backlinks from Vazoola.

Guest post

Writing guest posts is one of the most effective ways to build links and increase your site’s authority. Guest posting can have several benefits, including:

  • Establishing relationships with other bloggers and website owners.
  • Raising the awareness of your brand and the products/services you’re offering.
  • Building trust with potential customers.
  • Increasing your brand’s exposure can lead to more links on other sites since you’re now more well-known in your industry.

Get Listed in Local Directories

Getting listed in local directories will help you rank high in search results displayed for specific geographic areas. So, if your business serves a particular area, this will help you get more visibility.

These directories list your business and provide information about your services so that it’s easy for people looking for the products/services you offer to find them. Remember, when Google returns its results on a search query, it tries to present the most relevant results first — so businesses that serve the specific geographic area being searched will be shown near the top of those results pages.

Publish Infographics

Infographics have been around for years, and they are still a great way to build links if you do it right. There is no doubt that the popularity of infographics has grown exponentially over the last few years. They look great on social media, and they can turn boring data into an interesting visual. Infographics are a great way to build links as well. You need to take the time to make sure you get quality backlinks rather than just going after quantity, though.

Comment on Popular Blogs (Using Your URL)

  • Find a popular blog in your niche to comment on
  • Look at the posts and find one that is relevant to your niche. Don’t comment on too many posts; focus on the ones in which you can add something valuable.
  • Comment on the post with your URL. Make sure that you are commenting with a link to a page relevant to what you are saying.
  • Do not spam old posts, only comments on recent ones. This will make it more likely that readers will click through and read what you have written.

Share Site Reviews, Case Studies, and Success Stories

Sharing site reviews, case studies, and success stories are one of the best ways to build trust with your online readers. People want to know what they are getting into before they jump in and visit your website. The vast majority of consumers also make purchases based on word-of-mouth recommendations from people they know. If you share customer reviews on your website or blog, you can help spread the word about your business’s value and make it easier for other potential customers to learn about your services.

Become a Source for Journalists

Becoming a resource for journalists is another way to get free and natural links. Journalists often post questions in forums on LinkedIn, Facebook, or Twitter. These posts are essentially requests for sources to be interviewed.

While you can always find these forum posts on your own, there are also tools to help you stay on top of when those questions are being posted (more on that later). You can then answer their questions and become the source they need for their story. The result? A link back to your website and a possible mention of your business in their article!



You already know the importance of links in driving traffic to your website in this time and age. But did you know that there are different types of link building? Yes, there are ethical and unethical ways of doing link building. The difference lies in their impact on Search Engine Optimization (SEO) and the penalties you will receive from search engines if caught using unethical means. Fortunately, white hat backlinks from Vazoola will sort out your link-building issues. Contact them!

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