What is a marketing analyst? (What they do and their salary)

To be a marketing analyst or not to be; is that your question? Nowadays, many college men and women are trying to find a new job on the internet, especially after removing some of the COVID-19 pandemic restrictions. One of these appealing jobs is marketing analyst, a position which almost any company needs at least one.

Marketing Analysts usually work for Marketing firms, business associations, or any other organization that performs marketing activities. In this complete article, I will explain the whole things about a marketing analyst; including what is a marketing analyst, how to become a marketing analyst, and a list of the most important marketing analyst interview questions

What is a marketing analyst (marketing analyst job description)

A marketing analyst is hired to manage all available data to tell the company what products to sell, which costumer, and what price. They can also draw a strategy plan for getting companies more efficient and profitable.

A Marketing Analyst focuses on reducing the risks related to a marketing initiative or project. They also consider aspects such as response rates, return on investment (ROI), and consumer dropout rates.

What does a marketing analyst do?

If you are asking the question “what does a marketing analystdo?” as a marketing data analyst, you have certain responsibilities about the company you are working for, including;

  • Monitoring the competitors’ marketing activities and outcomes.
  • Using marketing analytics techniques to collect social media, web analytics, and rankings data.
  • Recommend the most profitable design, promotion, and distribution approach for existing and upcoming products or services.
  • Making teams with different areas with the aim of developing strategies to attract new consumers.
  • Segmenting the target audience and determining the appropriate markets to be approached.
  • Analyzing competitive market strategies by examining the trends, markets, and products they have in common.
  • Designing questionnaires and implementing surveys to identify the target audience.

You also have a collection of daily tasks that any company will ask you to do. These are;

  • Updating business intelligence tools or methods.
  • Using intelligence tools to monitor current customers and to identify new ones.
  • Preparing reports on market trends, consumer habits, and outcomes.
  • Conducting comparative research on marketing strategies.
marketing analyst

What kind of person makes a great marketing analyst?

Several aspects of professionalism, humanity and characteristic features should be considered. As a marketing data analyst, you need to be punctual, responsible, and hard-working. Guys preferring a part-time job with lots of off days cannot be good marketing analysts.

In the field of professionalism, you need to learn skills explained in previous sections. More after, each company has its specific requirements and expectations from their employees, so you need to be flexible enough in order to harmonize with other members.

How to become a marketing analyst

As a market search analyst, you need to have at least a bachelor’s degree, BLS reports, Statistics, math, computer science, and market research. It is also better to have a degree in communication. Furthermore, certifications can help you expand your marketing analysis skills. For example, the Professional Researcher Certification (PRC) offered by the Insights Association is designed to encourage high standards within the marketing research profession. Although it is not necessary to have, getting a certificate shows that you are serious about your work.

If required, you need to take some courses to update your knowledge about data analysis. You can participate in these courses physically or just learn online. You may also need to become a Certified Market Research Analyst (CMRA), offered by the International Institute of Market Research and Analytics (IIMRA). This exam covers many fundamental topics such as market research, designing a project, market research tools, and turning data into findings.

In general, a market search analyst should be an expert in these skills;

  • Data mining
  • Data visualization
  • Business intelligence and reporting software
  • Communication and customer managing
  • SQL databases and database querying languages
  • Survey/query software

What are the best Marketing analyst jobs?

As a marketing analyst, there are many job opportunities all over the world. Their location, marketing data analyst salary, and basic requirements can be considered these opportunities. Here, we have collected the top available marketing analyst jobs;

#1 Theme Park Marketing Analyst

  • Address: Atlanta, GA
  • Company: Coca-Cola
  • Job Details: full-time
  • Description: This internship is in the Customer Partnerships Group, a Sales and Marketing Team responsible for customers in the Travel and Entertainment sector. This role will provide analytical support to our customer relationships in both Theme Parks and the Airline Industry.

#2 TikTok LIVE – Content Analyst

  • Address: Los Angles, LA
  • Company: TikTok
  • Job details: estimated 56,000 USD per year
  • Description: As a member of the US LIVE Operations Team, the LIVE Content Analyst in this company will be responsible for driving impactful initiatives to the overall LIVE content ecosystem, and implementing insights and findings with cross-functional teams on product iteration, engagement campaigns, education effect.

#3 Marketing Business Analytics Data Analyst

  • Address: Lakeland, FL
  • Company: Publix
  • Job Details: estimated 57,000 USD per year
  • Description: This position will provide a spectrum of analytical data services that help answer the business questions for business partners within and outside of Marketing.

#4 Digital Marketing Analyst

  • Address: New York, NY
  • Company: GeistM
  • Job Details: full-time, estimated 57,800 USD per year
  • Description: As a critical member of our Strategic Growth team, the digital marketing analyst plays a key role in developing new concepts and ideas to drive client campaign performance across core advertising networks such as Facebook, Instagram, and Taboola.

#5 Marketing Production Analyst

  • Address: Dearborn, MI
  • Company: Ford motor company
  • Job Details: full-time
  • Description: As a marketing production analyst, your mission is to manage and analyze all US Integrated Marketing Production spend. You also need to work across marketing and finance organizations.

#6 Marketing Data Analyst

  • Address: Maintain View, CA
  • Company: FocusKPI Inc.
  • Job Details: full-time, estimated 94,500 USD per year
  • Description: In this role, your responsibility is to develop relationships with stakeholders by building and maintaining regular dashboards and reports. You should also partner with data engineers to ensure high-quality data feeds and pipelines that facilitate faster and more reliable reporting

#7 Market Research Analyst

  • Address: Avon, CO
  • Company: Marriott International, Inc.
  • Job Details: full-time, estimated 22 USD per hour
  • Description: As a market research analyst, you need to enter, retrieve, reconcile, and verify information (such as commissions, leads, third parties) in software involved in the sales process.

#8 Digital Marketing Analyst

  • Address: Atlanta, GA
  • Company: Synovus
  • Job Details: Full-time
  • Description: The Digital Marketing Analyst provides support for all digital marketing daily activities and initiatives within Synovus. Will be focused on supporting email marketing campaigns and assisting in the development of Omni-channel strategies for various types of Synovus customers.

#9 Content Analyst

  • Address: Los Angeles, CA
  • Company: Spotify
  • Job Details: estimated 84,600 USD per year
  • Description: As a content analyst in Spotify, you have to work with analytics teams to assess show performance and synthesize data-backed creative recommendations

#10 Shopper Insights Analyst

  • Address: Solon, OH
  • Company: Nestlé USA
  • Job Details: Full-time
  • Description: As a Shopper Insights Analyst, you will manage one of Nestlé’s Frozen Food Divisions consulting under the guidance of a Shopper Insights Sir Manager.

There are many additional marketing analyst jobs on the internet; you just need to visit some websites to find more.

marketing analyst

How much is a marketing data analyst salary

Depending on your company, the marketing data analyst salary will differ. According to statistics, in 2020, a marketing analyst will have made an average amount of 68,840 USD per year. The best-paid 25 percent made 93,030 USD annually, while the lowest-paid 25 percent made 48,040 USD that year.

If you think you as professional enough as you should, you can send your marketing analyst resume to top data companies in the United States to earn tons of dollars;

  • Total Home Roofing: 108,230 USD per year
  • USAA: 101,090 USD per year
  • First Republic Bank: 91,280 USD per year
  • DISYS: 85,670 USD per year
  • Uline: 81,490 USD per year

You can also review the highest paying cities for Marketing Analysts in the United States below;

  1. Washington, DC: 75,360 USD per year
  2. New York, NY: 74,760 USD per year
  3. Chicago, IL: 70,240 USD per year
  4. Minneapolis, MN: 69,050 USD per year
  5. Atlanta, GA: 68,170 USD per year
  6. Philadelphia, PA: 68,120 USD per year
  7. Dallas, TX: 67,590 USD per year

Take this golden tip in your mind; the more professional, skillful, and time-saving you are, the more salary you will get.

Marketing analyst resume

Like other people looking for a job, you should also prepare a resume to become a marketing data analyst. There are many marketing analyst resume examples on the internet, but before trying to view them, take these tips in your writing;

  1. Since a marketing analyst position is to help companies boost their function by analyzing data. Therefore, you have to highlight your marketing skills like communication, strategy making, data analysis, public speaking, and creativity while you are writing a marketing analyst resume.
  1. To be a marketing data analyst, you must have at least a bachelor’s degree. If you don’t have, complete your university documentation first.
  1. Your resume must be detailed while being short enough. Data analysis companies receive many resumes every day, and prolongation will just reduce your character for the reader of that resume.

How to write a marketing analyst resume? Your resume must include these features;

  • Write your full name, address, phone number, and email for getting notified from the company.
  • Explain your education status your college degree, and write a short description for them. If you have more than one, type it on your resume.
  • You should explain your previous professional experiences as a market research analyst. This includes the name of the company you worked for, your position in that company, and the period of time you were in their team. Note that you should list the items from your recent job experience to the past.
  • According to where you are in your career, you may choose one of several different resume formats. For instance, if you have a great deal of related work experience, a chronological or combination format may help you highlight that.
  • You need to emphasize your analyzing skills in your marketing analyst resume. Consider that any company wants to know about your abilities, so you should show what you can do as a market research analyst.

What are some marketing analyst interview questions?

marketing analyst

As you complete your marketing analyst resume for being a marketing analyst, you will be invited to a job interview in order to get familiar with your characteristics. Although the first interview will be easy and as a part of a formal process, you have to show your strength at the beginning of the way.

In order to get ready for an interview for your job, we have gathered 30 top pre-defined marketing analyst interview questions, which you can provide your answers for them before the actual exam. These are actually;

  • Explain yourself in one line?
  • Why are you interested in being hired as a marketing data analyst?
  • Do you ever take work home with you?
  • What skills do you hope to improve?
  • What is your direct answer if I ask you about the marketing analyst job description?
  • Can you explain your resume, please?
  • What methods have you used to collect consumer behavior data in your job career?
  • Describe your management style?
  • What did you like least about your last job as a Junior Marketing Analyst?
  • What do you know about our company?
  • How do you evaluate success as a marketing analyst?
  • What are your most significant weaknesses?
  • Why should we hire you?
  • What tools and factors have you used to collect, manage and report data?
  • What steps would you take in the process when analyzing our competitors?
  • Do you have any experience using CRM tools?
  • What does “big data” mean to you?
  • What kind of role does technology play in your life?
  • Are you already looking for other marketing analyst jobs?
  • How could you make a balance between your work and life?
  • How would you motivate yourself as a marketing data analyst?
  • How would you use social media to boost your marketing efforts?
  • Tell me more about your marketing experience?
  • What is your most outstanding professional achievement?
  • How do you stay calm and reposeful during busy times at work?
  • How would your previous boss and co-workers describe you?
  • How do you inspire others to be better?
  • What is your ideal working environment?
  • Are you good in a team as a marketing analyst?
  • What strategies do you use to stay organized?


Thank you for reading this article. We tried to cover all critical questions about being a marketing analyst, including the marketing analyst job description, marketing data analyst requirements, and the best marketing analyst jobs available for job seekers. How to become a marketing analyst? Just take the courses, complete your documentation, prepare an excellent marketing analyst resume, and show your most robust character to the companies. What about marketing data analyst salary? Most companies will pay you enough, and there will be additional earnings if you work harder.

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