Traditional marketing is becoming less efficient these days, as an up to date marketer, you may think there has to be a better way. Yes, there is content marketing. Content marketing is not only used to draw interested people towards your business, but it is also a great way to transmit your brand’s identity and purposes while letting you find a spot in these people’s daily routines through the use of platforms.
Definition of content marketing
According to the San-Diego college:
“Content Marketing refers to the process of creating and distributing relevant and valuable content to attract, acquire and build customer loyalty among a clearly defined audience with the goal of generating profitable actions among consumers.”
Content is the king!
The catchword “content is king” has produced a lot of buzz between online marketers.
While there are great discussions to be had over the accuracy of that phrase, the point is that content is a little different than other fields of marketing like social media and SEO, in that many of them are actually only around because of content.
Without content, SEOs would have nothing to arrange for search engines. The data they add to posts helps robots like Google and Facebook wrap their heads around the complexities of the content they are organizing. Every link from marketers leads to a piece of content, and the keywords that people use for searching are an attempt to find content.
Difference between content marketing and traditional marketing
Some traditional marketing examples show that the difference between content marketing and traditional marketing is not always clear-cut.
David Ogilvy claimed that the best classic advertisements took the form of articles. By adding more value to the audience, these articles were more efficient at drawing attention and selling products, which is the most essential marketing metric.
The most obvious difference between traditional marketing and content marketing is the means of distribution.
Traditional marketing uses mediums to send their message out:
- radio and TV commercials
- Newspaper and journal ads
- Banner Ads
- Direct mail ads, brochures, fliers
- Billboards and signs
Content marketing uses completely different channels. Social media is the most common way to publish content, with 92 percent of marketers using this method. Other popular distribution methods are:
- Email newsletters
- Website articles
- Blog posts (your own blog or guest posts)
- Videos and podcasts
- ebooks and Whitepapers
Some brands have hesitated to allot resources to content marketing because it can be hard to understand the advantages of content marketing. So, Getting people to think more highly of your brand surely sounds excellent, but the results are a little nebulous. In this case, you should start thinking about just how many advantages content marketing can bring. Let’s start with the ones which are more intangible :
- Building brand awareness
- directing traffic to your website
- Increasing the number of people on your email list
- Developing a following on social media platforms
- Rising sales
- Improving customer retentions
- more customer referrals
- Creating professional networks
And it goes on.
Content marketing is a powerful device because it can raise the profile of your brand. By consistently creating valuable, relevant content for your target audience, you would become known as a specialist in your niche.
Content marketing types
Blog posts are the central part of content marketing strategies. Because they usually don’t take too long to write, they can be easily found by Google, your audience will be glad to read and share them, and it’s the quickest way to propose value with an almost low cost.
2- Longform Content
Long-form content is free and accessible online, so it is a great way to increase your subscribers. All you have to do is to state “Subscribe so we will let you know when the next part of this article comes out!”
Ultimate Guides are one of the high-grade types of long-form content that you can produce. Many companies, like AdEspresso, separate them from other blogs.
3- Case Studies
Case studies are in-depth analyses including a particular scenario or example, which should provide both information and actionable knowledge. They are excellent for many reasons:
- they let you establish thought leadership
- they are unique
- they are easy to share
4- White Papers
White papers are information-dense content that can provide solutions and data for a particular case. The focus is on the details, so They can help you when you want to create thought leadership and respect within the business and can make great lead attractions.
Ebooks may seem a little easy the first time you write them, but they are great lead magnets and can stay this way forever. However they take more time and money to perform, you can outsource them to a freelance writer who knows how to write them.
A video isn’t usually associated with “content marketing,” but it must be. It is practical, engaging, and users are more likely to watch a video than reading a text.
So you need to add it to your content marketing plan. This is especially true for both tutorials and product introducing videos; your audience would prefer to watch a video about your product than read about it.
17 tips for better content marketing
There are around 4 billion internet users and also the same size for social media followers worldwide. According to this, we are surrounded by plenty of opportunities to create our audience and increase our sale rates easily.
One of the most effective methods recommended is content marketing. By definition, content marketing is a marketing strategy that focuses on creating and distributing valuable and relevant content online to achieve the target audience making profitable actions. Here, we have collected main tips, which can convert you from an amateur to a content marketing expert.
Tips for being successful in content marketing
1. Just Publish Your Very Best Material consistently
Today’s competition is called somehow “attention economy” and due to tons of publishing content every day, you have to expose your best products to be seen. Not only do you have to set the quality bar incredibly high, but you also have to exceed this standard. This can be a frightening challenge for amateur content-providing teams, but you have to note that to get the required attention for making huge profits, you have to stand as high as you can.
2. Know your audience
Content marketing is all about attracting the target audience and you cannot provide content for your audience unless know them properly. To write better, imagine an ideal customer and create a customer journey for it. You need both psychological and demographic information.
3. Evaluate the Success of Your Content with Data
To get more performance and identify which parts of your strategy are short in efficacy, you need a measurement tool. You must evaluate the performance of your content using analytics and other data-driven approaches, even if you think it is just time-wasting or you have to spend money for it. You can measure your success in overall traffic by Google Analytics.
4. Make sure your content has a clear business goal
You think you may be overwhelmed by thousands of content and how to manage them. Before trying to attract any person to your business, you have to identify a rationale for it. Listing your goals and priorities will make think better and draw a more efficient strategy.
5.Use Your Best Headlines in PPC Ads
If you are using a PPC, you should also consider repurposing your most strongly performing headlines into your ad copy. If a headline resonated strongly with your readers, a variation of it will likely resonate strongly with prospective buyers.
6. Adopt the pillar-cluster model
If you want to give a nice experience of reading to your audience, try using the pillar-cluster model. In this model, a pillar page covers an umbrella topic, then cluster pages support that topic. You then use your internal linkings to connect the topics altogether and acknowledge Google about their relationships.
7. Be Bold and Speak Your Mind
One of the most challenging things about content marketing is to clarify your voice for the audience among many other rivals. With literally millions of blog posts being published every single day, making your voice heard over the tsunami of content can be an almost insurmountable task.
The only way to overcome this challenge is to stand in a place that anybody hasn’t reached before. You must make your style unique, attractive, and valuable to read, as many other websites are writing the same story and readers have become jaded because of that.
8. Personalize your content
Note that your website is not a social media site and you cannot satisfy all of your followers based on their behavior. Thus, personalization is very crucial to your work. On your website, you have complete control over what certain users see based on the pages and their account activity. You can use personalization software to do that.
9. Look for Specific Keywords with Your Content
When we consider our world as an ideal one, there would be no need for SEO for our blogs. Because many people have their specific content hotspots and they will read the blogs whatever design the writing itself has. Unfortunately, we don’t have this imaginary world, so we should care about SEO. Review your keywords before starting to write your content once more, because your content’s visibility, ranking, and finally, audience measure is related to these elements.
10. Adopt a historical optimization strategy
It seems ridiculous, but using a historical optimization strategy can increase your income up to 70%. According to this, you don’t want old content to go to waste. If a topic is particularly evergreen, it makes sense you’d put time and effort behind repurposing it.
11. Ensure Your Content Reflects Your Brand’s Voice
Although even large, well-funded businesses with dedicated content teams can struggle to identify and define what their brand voice sounds like, you should consider content marketing as one of the best ways to develop and refine the “voice” of your brand. To make sure your voice is compatible with your brand, you have to constantly review editorial standards to ensure that both quality and tone are consistent, as well as a higher-level overview of your blog and content in general.
12. Rely on analytics to track your performance
In content production, quality is very important, considering as the second priority. Then what is the first one? To be successful in converting visitors to customers. To measure this index, you have to provide analyzes.
Focusing on analytics will help you refine and improve your strategy for the future. For example, you figure out your followers are more interested in web-based purchase tools. In this case, now you can focus more on this topic and increase your traffic.
13. Don’t Copy Other Corporate Blogs
This should be the last thing you think when trying to write your content; yes, copypasting. No one considers reading an individual sentence that has been written in two different places, and originality is the priority in any social and social media-related business. However, you get some ideas from other people’s blogs and you can implement them with your own.
14.Understand your buyer’s journey
A good content provider should know their audience’s taste at any stage of the buyer’s journey. While your content should initially attract new visitors to your business, it should also convince hesitant prospects to purchase and encourage customer retention and long-term brand loyalty.
15. Always try to upgrade your writing skills
A question you should always ask yourself is “how can I make my writing talent better?” to be honest, there are lots of people so-called “content writers” but due to lack of confidence, their content has to remain unread on the internet for thousands of years.
To become more dexterous, read more widely and extensively by reading material you may not ordinarily read, such as literature books. Write every single day even if it is only a hundred words or so. Be relentless in your pursuit of excellence, and don’t settle for mediocrity.
16. Narrow your focus
As you select the topics you want to write about, you may find yourself coming up with many general topics. To get a better result, you should narrow each topic down to the point that you can cover it fully.
In addition to making content creation more manageable, it is better to have 3 pages that comprehensively answer a specific question than one page that answers 3 questions.
17. Answer Complex Questions with Your Content
Seeking specific keywords will target more specific questions and as a result, it will bring higher ranking by Google. As much as your topics are more complex, you have fewer competitors and the target audience will find your content more alluring.
Hope these tips meet your demands. Content producing is such a big world with many social, psychological, economic, and even political aspects. Thus, you need to keep yourself always on top and up-to-date and try to cooperate as an apprentice to learn a new tip from your partner.