Technology has come a long way in the past few decades, and it shows no signs of slowing down. Virtual Reality is quickly becoming a new standard for many enterprises. Virtual Reality offers creative avenues for people to engage with content in ways that have never before been possible. Consider the following points from this article and think about how you could use this technology to create more immersive experiences for your customers.
Space Explorers: The ISS Experience
The Guardian VR
Quill by Smoothstep
What is Virtual Reality?
Virtual reality (VR) is a computer-generated simulation of an environment that allows you to experience it as if you were actually there. It uses a headset and other technology to create the illusion of being in another place.
VR has been used for decades in entertainment, but it is only recently that businesses have started to explore its potential. There are many potential applications for VR, from training employees to marketing products and services.
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One of the most important benefits of VR is that it can help you save time and money. For example, rather than flying employees to another location for training, you can use VR to transport them there virtually. This can also be helpful for sales teams who need to visit multiple locations or for marketing campaigns that need to reach a wide audience.
Another benefit of VR is that it can increase engagement and immersion. When people are transported into a virtual world, they are more likely to pay attention and be engaged with what they are seeing and doing. This can be beneficial for businesses that want to provide an immersive experience for their customers or employees.
Finally, VR can help businesses stand out from the competition. With so many businesses exploring this new technology, those who adopt it early will have a competitive advantage. If you are looking for a way to make your business more innovative and exciting, VR could be the answer.
Why use Virtual Reality?
There are a number of reasons why businesses should consider developing virtual reality apps. First, VR provides an immersive experience that can help users better understand your product or service. Secondly, VR can be used for training and simulations, allowing employees to gain valuable hands-on experience without putting your business at risk. Finally, VR can be used to create unique marketing experiences that will engage and capture the attention of your target audience.
Here are the top 8 Virtual Reality apps in 2022:
1. Space Explorers: The ISS Experience
Space Explorers is an immersive VR app like no other. This app presents you with real International Space Station footage, as opposed to the rendered visuals of other VR apps. Claiming to be the largest production ever filmed in space, this four-part series was shot over a period of two years and allows you to mingle with the astronauts aboard the ISS.
- Realistic visuals
- Engaging and informative content
- Unique perspective
- Great for all ages
- Educational Value
- Limited content (only four parts)
- Some people may find the realistic visuals to be unsettling or claustrophobic
- Requires a VR headset
YouTube is an app where you can watch videos from around the world. It’s easy to browse and find new videos by scrolling through channels or searching for specific topics. The app also features a VR mode that lets you watch 360-degree YouTube videos with your phone or tablet, or in a VR headset like Google Cardboard (though it works best on certain Android phones).
- Free to use
- Provides a platform for creative expression
- A wide variety of content to choose from
- Supports 360-degree and 3D videos
- Can be used on a variety of devices
- Some content is low quality or not well made
- Can be time-consuming to find good content
- VR videos can sometimes make you feel nauseous
3. Within VR
Within VR is the premier destination for immersive content in Virtual Reality. They provide a platform for high-quality videos from professional creators across a vast array of genres, including documentaries, music, horror, mindfulness, and fitness. With Within VR, you can experience these experiences regardless of your preferred output: HTC Vive, Oculus Rift or your smartphone.
- Incredible visual experiences
- Access to a wide variety of genres
- Compatible with all major VR devices and headsets
- Professional creators
- Mindfulness and fitness content
- Limited content (compared to other VR platforms)
- Not many user-generated videos
- Some videos may not be appropriate for all ages
4. The Guardian VR
The Guardian VR app is a British newspaper that’s leading of the forefront of great journalism. The app offers immersive, interactive storytelling and hard-hitting journalism which in many cases isn’t seen elsewhere. This is one of the first apps to be published by a major newspaper. The Guardian VR app provides a selection of informative and timely news clips from around the world, with some added 360-degree video. The app is updated regularly with new content.
- App is free to download
- Content is updated daily
- Innovative content delivery
- Left-leaning political view
- Storytelling approach
- App is only available in the UK
- Some users have found the app glitchy and difficult to navigate
- Requires a VR headset to use
5. Provata VR
The Provata VR app utilises the power of Virtual Reality to take you on a mindful journey. The app currently features over ten immersive locations that allow you to experience and explore your surroundings in a fully virtual environment. You can even create your own meditation sessions through a range of guided meditation options and tailored background sounds.
- Designed to improve your mental and physical wellbeing
- Help promote calmness and better health
- Offers a range of relaxing locales to choose from
- Visuals are stunning and immersive
- A great way to de-stress and unwind
- Some people may find the VR experience too intense or overwhelming
- The app requires a VR headset, which not everyone will have access to
- There is a limited selection of environments to choose from
Dreams was designed for use on PlayStation 4 (but also compatible with the PS5), and is limited to use with Sony’s PSVR headset. But that’s the only limitation to this intricate set of creative tools that lets you develop games, films and more in VR. Don’t let the cute designs and colourful world fool you – Dreams’ developer tools are incredible. You can create almost any kind of game, including your own VR.
- Incredible level of detail and creative freedom
- PSVR support is great
- User-friendly interface
- Huge online community
- Lots of tutorials and resources
- Not compatible with other VR headsets
- Can be overwhelming for beginners
- Requires a lot of time and patience to master
7. Quill by Smoothstep
Quill is a full 3D animation studio in virtual reality. It may feel like a traditional painting app, but you’ll be able to create artistic brush strokes live in 3D and fully animate them. We’re looking for marketing talent who can help us bring Quill to new audiences with exciting campaigns that will make the world take notice.
- A great tool for creating 3D animations
- Has a user-friendly interface
- Offers a wide range of features and options
- Compatible with VR headsets
- Available for free
- The output quality may not be suitable for professional use
- The learning curve can be steep for beginners
- users have reported bugs and glitches with Quill
8. Gravity sketch
The Gravity sketch app is currently undergoing beta testing but has been gaining traction due to its intuitive interface and light learning curve. It’s very similar to Adobe Illustrator in that it provides you with a large range of tools for creating shapes and splines, so it’s ideal for product visualization, modeling a vehicle or anything else for which you need to draw precise shapes.
- Easy to use
- Cool tools
- Useful for product visualisation
- Can be used to create models of vehicles
- Not as widely known or used as Adobe Illustrator
- Some features are still in beta
- Limited export options
How to Use Virtual Reality Apps in your Marketing Strategy?
Virtual reality apps can be used in a number of ways to improve your marketing strategy. They can be used to create immersive experiences for your customers, or to provide interactive experiences that allow them to engage with your brand in a new way.
You can use virtual reality apps to create an immersive experience for your customers by placing them in a simulated environment that feels realistic and allows them to interact with your product or service. This can be an effective way to give potential customers a taste of what you have to offer without having to commit to a purchase.
You can also use virtual reality apps to provide an interactive experience for your customers. This could involve allowing them to explore a virtual version of your store or office, or giving them the opportunity to try out your product before they buy it. This can help build trust and confidence in your brand, and encourage customers to take the next step and make a purchase.
As you can see, there are many reasons why virtual reality apps are important for businesses. From providing a new and immersive way to market your products or services, to giving employees a realistic way to train for their job, VR apps offer a lot of potential. If you’re not already using VR in your business, now is the time to start exploring the possibilities.