What are Instagram pods and how do they work

What Is an Instagram Pod and How Can I Join one

The algorithm change can be helpful for individuals and less beneficial for brands trying to reach their content to a wider audience. Although, it seems a little unfair. If you are trying to grow your followers by sharing quality content, but you don’t have enough followers at the moment, it would be twice as hard to get your posts seen by new users.

So how can you succeed with it? Of course, there are a few methods out there, like buying real or fake followers, but they are not a long-term solution. Instead, you can start using Instagram pods.

In case you do not know what an Instagram pod is, below is everything about it. So keep reading:

Instagram pods


What are Instagram pods?

An Instagram pod, also known as Insta pod, is a direct message group of mostly about 15-20 people who have the same niche as your own. But the number of Instagram pod members can vary. There are often pods with over 1,000 active users, and ones that have 50 or fewer active participants.

Pods have different rules, but basically, whenever someone posts something new on Instagram, they share that post in the direct message, and everyone in the group has to engage that post whether by like or comment.

if you think about it, Instagram pods are a more strategic version of texting your best friends and saying, “I posted a new picture on Instagram but it only has eight likes, can you go like it on my profile, so I don’t look like a loser?”

They have the same concepts, but pods take it to the ultimate level, instead of texting your friends every time, you are in a constant messaging thread, where you are required to engage with more than twenty or thirty posts a day. Also, you have got to do it on time, or it won’t work at all.

How does an Instagram pod work?

As mentioned earlier in the blog, Instagram pods are basically direct message groups that consist of 15 to 20 people who like and comment on each post shared on the group.

This will get the post to the top of the user’s followers’ feeds. It’s useful for everyone in the group as it performs on a like-for-like or comment-for-comment basis. Each pod has its own rules, but some rules are the same in each pod such as:

  • According to Hootsuite, you need to respect the time when the pods “drop” (“drop” is pod lingo for a predetermined time when users are allowed to share their content for likes or comments)
  • Do not think the Insta pod is a chatroom.
  • Do not be greedy. I mean do not just expect to get likes and comments while you do not do the same.

What are the different types of Instagram pods

There are three types of Instagram pods:

  1. A group chat on telegram or another messenger
  2. A Direct message group on Instagram
  3. “turn on ” for the users in your Pod

Instagram pods

How to Join Instagram Pods?

There are a few ways to join an Instagram pod. Some of these groups require invitations from users in the group. However, luckily there is another way to find and join some of the best Instagram Engagement Pods on Telegram.

Another way is to Instagram send DM’s to similar pages, or users who follow similar Instagram users. One of the best ways to find them is to check their recent posts. If you find out similar users are liking and comment consistently on the page, there is a high probability they are using an Instagram pod.

Send them a DM showing your interest and start to like/comment on the pages you think are apart of the pod.

Facebook is also an excellent place to find engagement pods. You should request an invite and send a message to the admins expressing your case and of course, include your Instagram ID.

Another option is to do it with your own hands and start a new pod. Keep in mind that these pods take much time to grow and work efficiently.


Finally, Pods might be good for the initial boost, but they can’t substitute authentic engagement, especially if you are testing to detect what type of content works better with your audience. For consistent, sustainable growth, you should focus on crafting content interesting enough to get likes and comments on its own.


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