INSTAGRAM STATS 2024

The latest Instagram stats show that there are currently more than 1 billion monthly active users on the platform and many specialists believe it could reach a billion in 2018. instagram is rolling out new features all the time, so these increasing numbers are not surprising for us anymore.

• 8 out of 10 Hashtags on Instagram Are Branded
• More than 500 Million of Instagram accounts are active every day (51%)

• More than 71% of US Businesses Use Instagram
• 80% of Users on Instagram are following a business.

• 25% of Instagram advertisements are single videos.

• Posts with locations get 79% more engagement
• 70% of Instagram posts don’t get to be seen

• Instagram Users Engage More on Weekdays

• 80% of Influencers use Instagram for Brand Collaboration

• Clarendon is The Most Used Instagram Filter

• 50% of Instagram Captions & Comments have Emojis

• 59% of Instagram users are from 18-29-year-olds