How to use TikTok for business?
If you are looking for ways to promote your business on TikTok, then you are in the right place. Follow the steps such as using a TikTok bot, establishing niche, using TikTok ads, etc. to grow your business on TikTok.
You may remember “Musical.ly,” which belonged to the ByteDance company; it merged TikTok with Musical.ly to build a broader user base and all the Musical.ly’s features transferred to TikTok.
TikTok launched in China in 2016, an app called “Douyin,” and it originally came out from musically, and it has been some years since the time it has been released. TikTok is a great opportunity for sharing a lip-sync, comedy, talent, etc. videos with people all around the world which is now available on both Android and iPhone devices, but there is no desktop version of it yet and has spread all over the world!
What is TikTok?
It is a video sharing platform that lets you add videos up to 15 seconds; then, you can add music, edit the video with lenses, filters, etc.
The first largest age group on TikTok is 16 to 24 years old, and the second one is 24 to 30. If your business is most related to these age groups, you must be on TikTok to get more clients and be more successful in your business by using TikTok.
On the other hand, if your business belongs to people over 40, TikTok might not be the platform that you are looking for, to be successful in it.
As TikTok started growing, the number of companies that join TikTok is increasing; it means that if you are a business, don’t miss TikTok for the business.
Whenever I log into my account, I find myself stuck with the videos because of its exciting videos, and I can hardly leave the platform, I guess many users are same as me, which would be a good news and opportunity for brands and businesses to show up while users are scrolling to watch new videos or while they are searching a specific hashtag.
Some important TikTok stats that you should know about:
- It might be surprising to know that, TikTok was the top most downloaded app in apple’s app store in Q1 2019 with more than 33 million downloads.
- 41% of TikTok users are between 16 and 24.
- TikTok users spend 52 minutes per day on the app, which is 53 minutes per day on Instagram.
- It is now available in 155 countries.
In addition, The newest TikTok update now lets users run ads and go live!
Guess what the fastest growing app is in 2019?
Believe it or not, the answer is TikTok! It has already 500 million active users, which is half the amount of Instagram users, in compare with TikTok vs Instagram. It is larger than Pinterest and Twitter!
If you are looking for ways to promote your business on TikTok, then you are in the right place, follow me!
TikTok might be an alternative to other social media platforms in the near future, who knows?
You might have heard about “TikTok” from teenagers, and at first glance, you may think that TikTok just belongs to teenagers, has nothing to do with businesses, and it is only for having fun! But the truth is, it has way more usages than just spending time and having fun scrolling on the app.
How to use TikTok for Business?
Generally, businesses can choose one of the mentioned ways to promote their brand on TikTok:
- Businesses can create an account on TikTok and be active on it by sharing videos, running challenges, commenting on videos, etc.
- Businesses can work with influencers.
- Businesses can advertise on TikTok by TikTok’s advertisement feature.
Also, you can make a combination of the mentioned ways to have a successful business on TikTok.
Now let’s go in detail
1. Establish the niche
The first step to use TikTok for business is establishing your niche, try to make your special niche, and broaden it by making videos and sharing with TikTok users.
But how can you make a specific niche popular?
TikTok allows you to share only a 15-second video, so you should be fast, complete, and exciting to attract people to keep following you. The best point about using TikTok is that there is no serious competition among businesses, which is a good opportunity to be active on TikTok. First of all, you need to consider who your target audience is, then choose whether TikTok fits your business or not.
2. Use TikTok bot
One of the easiest and most recommended way for getting real followers is using a TikTok bot such as Instazood. It lets users add target hashtags, tags, etc.
Using a TikTok bot along with the manual actions that are mentioned below, will grow your TikTok account and makes your business glow among its competitors.
3. Use TikTok pro version
In order to get a better result, it is recommended to use the “pro” version of TikTok to get all of its features. For example, by having the pro version of TikTok, you’ll have access to its analytics and insight of your content’s performance.
Tip: The access to the TikTok pro version is only available for users who have signed up on TikTok.
Here is the step by step guide to switch your TikTok account to the pro version.
After switching the TikTok account to the pro version, you’ll easily have access to its analytics in detail.
4. Check other’s strategy
Taking a look at other businesses and the way they work doesn’t mean copying their content or strategy! Just analyze their strategy and get an idea to work better than them.
5. Target your business’s audience
Most of the TikTok users are teenagers and young adults, so if your business is related to them, don’t miss TikTok!
6. Use the original content
TikTok users are looking for unique videos and they’d rather not to see the copy content, create content that fits your business and reach you to your goal. So, you should do your best to glow among other TikTok businesses.
7. Share fun videos
The more creative and fun the videos are, the higher the chance of getting followers you’ll have. Also, try to create your own video.
8. Run a Hashtag challenge
The best way to become globally popular is running a hashtag challenge. Then users will be encouraged to create a video and share it with others with your brand’s hashtag. Moreover, Hashtags are useful in driving engagement and make you searchable among all other brands and people.
9. Be active on TikTok
“For a business to be successful on TikTok, they need to first be active on TikTok,” said Mike Prasad, CEO of Tinysponsor. “[Give] users a reason to follow you.”
10. Take it easy!
Keep calm while you are creating a video to share in TikTok because, unlike Instagram, TikTok users share casual and natural videos and they are all comfortable in sharing any kind of video, so take it easy! Just download the app, post your first video on TikTok, and wait to see the results!
11. Try to connect with TikTok influencers
Actually, the number of influencers on TikTok is not as many as influencers on Instagram, but there is a notable number of influencers on TikTok. Choose the influencers that match with your business; then, you can make an easy connection to your target audience.
12. Share your location
TikTok users search hashtags whenever they are looking for specific hashtags, so it is better to share your location by hashtag to be seen by others. It would increase the users’ awareness about your business.
13. Share TikTok videos in other platforms
TikTok videos are playable even if people don’t have the TikTok app on their device, so sharing the TikTok videos on other popular platforms seems to be a good idea, You can easily share TikTok videos on Instagram.
14. Don’t be afraid to experiments
Unlike other platforms, there are no rules for using TikTok, so why not give it a try?! Share videos and see if they get like, comments or share.
How to use Instazood’s TikTok bot?
As we mentioned earlier, using TikTok bot is the best way for being a step ahead of your competitors. Instazood gets you real TikTok followers, provides like and comment services, and lets you target your audience by hashtags, tags, etc.
It provides all the TikTok bot services at a very affordable price which is $15 a month. So, try its 3-day free trial today to watch your account’s growth everyday.
Advantages of using the TikTok ads:
After a period of not seeing any advertisement on TikTok, it finally added the ads feature to the platform. It provides four kinds of ads:
- Infeed native content:
It is similar to Instagram and Snapchat Stories, which supports website click or app download. TikTok video lengths can be up to 15 seconds, so users would watch the shared video or just skip it.
2. Brand takeovers
This lets brands take over TikTok for the day. They can create images, GIFs, and videos with embedded links to landing pages or hashtag challenges.
3. Hashtag challenges
Using the hashtag challenge is killing two birds with one stone! You’d both make your brand popular, and let people have fun with the challenge. Then businesses measure the hashtag challenge by video interaction, number of clicks, and banner views.
4. Branded lenses
Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.
Note: TikTok ads are now being tested in the US and Europe.
Using TikTok for business infographic
In the picture below you can see the summary of using TikTok for business. The clear thing is that TikTok is one of the best platform to invest in for your business. You can create short videos that are amusing and amazing for your fans. The creativity in TikTok is a must for all businesses.
All in all
Knowing all that, would you choose TikTok to advertise your business on the platform? If you are using TikTok for business currently, please share your experiences with us.
Feel free to ask us any question about TikTok; we are all ears to hear from you.