20 Stats you Need to Know about Instagram

Instagram is sort of a big deal right now. It is growing with an unbelievable speed, so it can be a great opportunity for your brand to hop on and get some advantage of this growth. This is why I dedicated this blog discussing amazing stats that show you how much your brand needs to be on Instagram.

• Engagement is super high on Instagram
• It helps you generate leads for your brand
• You can make money directly from Instagram by using Shoppable features.
• You can drive traffic to your website from Instagram by adding a link to it.
• You will gain new customers by being active on Instagram
• It builds a tremendous online presence for your business.
• You can find your competitors easier and analyze them to get better than them.

Now if you need more reasons to start using Instagram, just take a look at these stats:

1. Instagram has more than 1 billion monthly users.
2. Instagram usage by adults has grown by 5x since 2015
3. Instagram is growing 6x faster than overall social media usage in the U.S
4. 40% of adult internet users are on Instagram
5. It is estimated that the platform will get another 26.9 million users by 2020.
6. Instagram is the most used social network between teenagers.
7. Over 75% of Instagram users live outside of the U.S
8. 65% of the Instagram users log in every day, while 40% log in several times per day.
9. A third of all mobile users visit Instagram at least once a month.
10. 14% of Instagram posts are videos.
11. The top brands have seen engagement grow on Instagram by 55% year over year.
12. The average engagement rate on Instagram is 5.3%.
13. Adding a location tag to your post on Instagram will increase your engagement by 70%.
14. The top brands use on average three hashtags per post on Instagram.
15. It usually takes 20 hours for Instagram posts to attract the half of their total engagement.
16. Instagram pictures with faces get 36% more likes.
17. Instagram users post more than 84 million photos every day.
18. The best days to post on Instagram to get the most engagements are Mondays and Thursdays.
19. 42% of B2C brands consider Instagram to be critical or very important to their social media marketing.
20. 15% of B2B brands consider Instagram as very important to their social media marketing.