What is Highstreet (HIGH)?

A decentralized play-to-earn metaverse with a focus on commerce and support for virtual reality is designed with HIGH Token (Highstreet) as its native token.

A decentralized play-to-earn metaverse with a focus on commerce and support for virtual reality (VR) is designed with HIGH Token (Highstreet) as its native token. In addition to enabling a two-way financial exchange between the real and virtual worlds, Highstreet (HIGH) adds a market where virtual goods can be exchanged for actual goods. Users can explore the metaverse, battle creatures, and complete tasks while playing the game, all while earning items that are useful in both the virtual and physical worlds.

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The project offers a simple, secure, and enjoyable way to make online purchases and aspires to define the new generation of retail.

In addition to HIGH, the game includes the utility token STREET, which may be unlocked by accomplishing certain in-game activities. While HIGH is seen as a governance-heavy token, providing players the chance to vote on important platform choices, profit from stacking, and purchase goods on the market, STREET serves as the game’s main currency and can be used to pay for armor, weapons, heals, transport tickets, and hotel stays. HIGH can be acquired by taking part in the metaverse’s unique events as well as by paying taxes to property owners who own properties.

The token officially launched in October 2021, according to the sources. According to the company’s Twitter account, the game is now undergoing private alpha testing as of November 2021, with public beta testing scheduled for later in the year. Users can already access Highstreet Market through a browser.

Who Are the Founders of Highstreet?

LumiereVR, a startup that specialized in computer vision, became Highstreet (HIGH). It was founded in 2015 with the goal of improving the retail experience through the use of VR technology. Travis Wu and Jenny Guo are the co-founders of Highstreet and LumiereVR, respectively.

Travis Wu is a skilled software developer with a passion for blockchain technology and a background in virtual reality. He majored in computer science at Queen’s University in Canada and studied entrepreneurship at Draper University in San Mateo, California.

At Bard College in Annandale-on-Hudson, New York, Jenny Guo double-majored in political studies and electronic art. She also attended Columbia University in New York to study creative production. She is a committed art collector, an accomplished businesswoman, and a creator of VR films who has won awards. Guo has a wealth of experience dealing in art between China and the United States.

How does Highstreet work?

Highstreet is a play-to-earn metaverse that combines NFT, conventional, and crypto activity with commerce and gaming to create a single MMORPG game. By turning real-world items into in-game items, it improves them.

Frictionless checkout with e-commerce has recently reduced the social aspect of shopping. Highstreet transforms e-commerce and retail for the metaverse and Web3 ages. To do this, products are tokenized, turning them into “phygital” objects that may be exchanged for real goods, or into partial NFTs that let customers buy just the digital part or the whole phygital pair.

The play2earn strategy of Highstreet is built on producing long-term revenues and adding value through brand agreements.

The continent of Solera, as well as an ever-expanding archipelago of mysterious islands and areas, are all part of the Highstreet World metaverse and are all influenced by market forces.

Hexagonal tiles, one of which stands for a metaverse building element, are used to construct Highstreet World. Each of the 50 hex tiles that make up a Highstreet Region has been set aside as a tile for a residential property. In this world, players can purchase and expand both certain tiles and entire regions.

What is the Highstreet World?

Highstreet World Coin is where businesses can create an online presence for their brands, i.e., a platform that creates an online presence for MMORPGs.

This idea is directly based on the present e-commerce system; players purchase tangible items to use in the game, but they also have the option to exchange them for items in the real world. Highstreet is a product of LumiereVR, a virtual reality retail startup founded in 2015.

The commercial metaverse that the team has developed over time includes brands like L’Oreal and Madison Square Garden in addition to several well-known companies like Hershey’s Chocolate and Victoria’s Secret.

The project includes a broad list of investors, including Mechanism, Jump Trading, and NGC from the cryptocurrency world, as well as HTC, Palmdrive Capital, and Cherubic Ventures from the traditional side.

What is HIGH?

Highstreet is a metaverse and multiplayer online game that combines shopping, gaming, NFTs, and conventional brands. It is powered by the Ethereum token HIGH. By performing objectives, interacting with others, and buying NFTs, users can play to earn HIGH. HIGH can be used to purchase products, vote on platform direction, and access exclusive in-game events and regions.

Although HIGH has been listed on several cryptocurrency exchanges, unlike other major cryptocurrencies, it cannot be bought with fiat money straight away. However, you may still buy this currency without much difficulty by first purchasing Bitcoin, ETH, USDT, or BNB from any major exchange, and then transferring to the exchange that allows you to trade this coin. In this article, we’ll go over the specific procedures you need to do to purchase HIGH tokens.


The largest cryptocurrency exchange in the world is introducing meta tokens one after the other because the cryptocurrency world has fallen in love with the metaverse universe. HIGH is an additional prospect to watch out for, with SAND and MANA tokens dominating the metaverse token charts. The Highstreet (HIGH) project has all the necessary qualities to succeed in the cryptocurrency industry because of its innovative features including an open-world metaverse, virtual lands, and virtual technology.

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