Social media

What are the best Instagram analytic apps to use?

Instagram is very competitive. If you’re serious about your Instagram marketing, you should always ask yourself, am I on the right path?

To make sure that you are doing your marketing the right way, you must receive feedback regularly. This is exactly where Instagram analytic apps come into place. They give you the feedback you need for every single action you take.

Instagram analytic apps tell you exactly how your posts are performing. Serious IG marketers constantly use these apps to modify their strategy.

What are Instagram analytic apps?

Although Instagram has its built-in Analytics tool, we use Instagram analytic apps to get more detailed data. Why? Because Instagram’s built-in analytic tool is exclusively available for business pages so you can’t assess your performance on a personal account. The other reason we use third-party apps is that they provide much more in-depth information, so for hardcore IG marketers, it is much more helpful.

If you’re looking for an edge, you should have the best Instagram Analytics app in your toolbox. In this article, we will talk about the best Instagram analytics apps out there.

Why use Instagram analytic apps?

Random posts on Instagram do not work. You should know what your audience is looking for; otherwise, you waste your time, and chances are you get disappointed along the way.

Using Instagram analytic apps, you can analyze the behavior of your audience. For example, you will know what day of the week they are active the most, so you will post more often on that specific day.

By and large, you can optimize your strategy with helpful insights coming from Instagram Analytics apps.

What are the best Instagram analytic apps to use?

Below is a valuable list of the best Instagram Analytics apps. Even though there is countless software out there, we have handpicked the best ones for you to make your task easier.

  • Squarelovin

Squarelovin is a free tool that provides monthly insights about your recent activity and Performance. Using this tool, you can figure out what your audience likes the most so you can produce more of it. This tool also tells you when is the best time to post.

Not just that, you can find the best hashtags to use.

The good news is Everything in this software is free of charge.

  • Pixlee

Using Pixlee, you can find your best-performing posts and generate new related ideas to make similar posts to get positive feedback from the audience (free of charge!).

The store also gives you a weekly report about the overall performance. A weekly report is good for more obsessed IG admins who want constant feedback from their followers.

One good feature of this tool is that you can find similar business pages (similar niche) in order to connect and network with them to grow your business. You can also spy on your competitors and see what they do better than you.

The last feature of this tool is hashtag picking. You can find the best hashtags for each and every single post.

  • Crowdfire

With Crowdfire, you can assess your performance until a specific time. This tool also allows users to study each Instagram metric individually ( such as profile view, likes, followers, reach, email clicks, and more).

You can also compare Your current performance with the last N days.

This feature is helpful for those who want to A/B test their methods.

The price of this tool is free for viewing the last-day insights. If you want to go further back, you need to pay.

  • Later

Later is a more advanced Instagram Analytics app that allows you to link your posts to a specific URL. It’s good for business pages that sell products and services. You can also track the performance of the URL, such as click-through rate, view, etc.

Using this tool, you can also get insights about the successful sales of your page.

You probably shouldn’t expect this advanced tool to be free. The price is $9 per month, which is quite cheap for advanced tools.

  • Gives in-depth insight about your top-performing posts, views, followers, overall growth, and more in PDF format. This way, you can store your monthly insights and compare each month to the next month.

The insight PDF format is understandable so that you can present your marketing strategy to your boss or your colleagues.

Just like Later, this advanced Instagram analytic app is $9 per month, but they offer a 14-day free trial.

  • Smartmetrics

Smartmetrics is the crazy of the Bunch!

This Instagram Analytics app gives you the most in-depth insight about your posts, hashtag engagement, your stories, your overall growth, and even the replies that are coming from your stories, and much more!

All the insides are shown in graphs and charts in order to be more understandable. You can also export your report in PDF or CSV format.

This tool is recommended to more professional Instagram marketers.

The price of Smartmetrics is only $9 a month.

  • Hootsuite

Hootsuite is an Instagram analytic app that allows users to compare their monthly performance with the past. Users can have an unlimited amount of reports about all the important metrics (likes, growth, and post-view) from each month.

This platform also provides you with graphs and charts for better understanding.

If you are working for a company and need to share the stats with your boss, you can easily do so on your dashboard.

With a subscription fee of $19 a month, This Instagram analytic app is the most expensive one on our list so far. ( the next one is even more expensive!)

  • Keyhole

Keyhole is the best Instagram analytic app for marketing agencies because the features of this platform are very advanced. For example, you can check out your current account performance live!

Using this platform, you can track your hashtags, mentions, keywords, URLs of every post that you put out there.

You can also find the best trending hashtags for your posts to get more reach.

If you want to spy on your competitors, Keyhole is the right tool for you. With this tool, you can see how well they perform and grow. If you dig more into this feature, you can find your competitor’s Edge.

The price of this platform is $99 per month, making it the most expensive on our list by far.


If you’re obsessed with your IG growth, an Instagram analytic app is a tool that you have to have in your toolbox. Using such tools, you can track your performance, growth, views, Reach, and much more mysteries in order to examine your posting strategy.

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William Finley
I'm a writer. a specialist working on social media marketing

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