How To Leverage Instagram for Marketing Campaigns

Leverage Instagram for Marketing

Instagram is one of the most trusted and engaging social media platforms, making it one of the best to boost your brand positioning. Instagram has been growing so consistently that it has now become an important part of marketing strategies for brands. This platform not only provides an innovative and engaging approach for businesses to reach out to a massive audience, initiate a cause, or build a community for their brand.

Marketing campaigns involve social media platforms to a great extent. For a business to grow and acquire new customers, social media plays an integral part in curating User-Generated content and influencing new customers to make a favorable decisions about the brand. These campaigns are essential for boosting conversion rates and integrating unique and vast amounts of UGC into the brand’s website.

By leveraging Instagram in your marketing strategies you not only encourage your existing customers to be loyal to your brand but also reach out to a vast variety of users from various locations generating a lot of organic traffic to your website. Brands also have the option to leverage Instagram to other social media platforms and get the best of both worlds.

Here are a few ways you can leverage Instagram in your marketing strategies:

  1. User-Generated Content is the King

User-generated content is content that your users create for your brand in the form of reviews, ratings, testimonials, shares, reposts, stories, and much more. Brands can generate a huge amount of UGC by taking advantage of hashtag campaigns, embedding Instagram feed on website, and running ads.

User-Generated Content

Brands can connect with influencers with a huge amount of followers to get them to review their products and post on their profiles, encouraging their followers to try the same. Brands that follow these techniques are becoming trendsetters as people do what most people are doing, making their brand famous and generating more and more UGC eventually boosting brand positioning and social proof.

  1. Instagram widget is a Must

Using social media aggregator tools like Taggbox Widget, EmbedSocial, etc. help with making your website look innovative and engaging. These platforms provide you with a plethora of features where you can curate your Instagram feed into one social wall and not only display it on your website but also can showcase it in your virtual and offline events, conferences, etc.

Instagram widget

These Instagram widgets are created using your Instagram feed and other user-generated content on Instagram. This widget can be customized according to your theme and requirements. You also have an option to moderate your content to make sure any irrelevant content is eliminated. This tool is helpful in making your website more responsive, engaging, and interactive, eventually boosting your conversion rates and sales.

  1. Hashtag Campaigns are Universal

A hashtag campaign as the name suggests is a campaign that is based around a particular hashtag. Brands can use hashtag campaigns to initiate a cause, promote a product, launch new products, etc. Hashtags are fast-growing and become popular faster compared to other Instagram campaigns.

Hashtags need to be short, crisp, and unique. Using simple and subtle words, sell. Your hashtag should describe your cause in an interesting way that engages new people to try the same. You can use this campaign for building communities and bringing like-minded people together. Brands can request their potential customers to use their products in unique ways, tag their accounts and maybe provide a reward for people who use their products in the most unique way to keep them hooked.

  1. Organizing Giveaways and Contests are Effective

Giveaways and contests are the best way to get your customers to participate. Brands can take entries through comments, mentions, and hashtags. Brands can ask their users to comment on their posts, tag their friends, and follow the brand account to win a reward. They can organize lucky draws as well to give away their new products.

Instagram Contests

Contests can include new and innovative approaches to engaging with potential customers. Brands can organize contests like caption contests, trivia, tag friends, etc. to help the brand reach out to potential customers through the brand’s existing customers. 

  1. Combining various platforms with Instagram is the New Trend

Leverage your tweets in your Instagram posts to enhance their reach and drive traffic on other social media platforms as well. Users have the option to post snippets of their tweets, posts, and videos on Instagram to take advantage of combining dynamic content to boost their Instagram feed and market their brand in an innovative way. These posts help the brand integrate various social media platforms to take full advantage of not just Instagram but also other social media platforms.

Combining various social media platforms will help your brand reach out to a vast variety of audiences, making it easier for you to enhance your brand’s reputation and positioning. 


Instagram is a low-cost, highly efficient platform that helps with brand awareness. Instagram is a picture-centric platform making it easy for people to remember your brand and become familiar with the products. Leveraging Instagram in your marketing campaigns provides you the option to reach out to a massive audience and enhance your engagement.

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