Instagram is one of the most powerful and essential marketing platforms of our time. It is great for content marketing and advertising and, at the same time, for customer service and communication. It can drive high engagement and better return of investment for a brand, marketer or agency.
As with anything these days, Instagram developed and standing out in 2019 is much more than just posting high-quality photos and videos! Habits changed and so should we – then, let’s talk about Instagram trends.
If you want to succeed on Instagram in 2019, it definitely starts with being visually delightful enough to inspire people to press that ‘follow’ button and that is one hard thing to do.
What Instagram trends should we expect in 2019?
- IGTV_ How Instagram made vertical videos popular
- Filters, new amazing filters.
- Companies taking influencers on Instagrammable vacations
- Instagram shopping
- Story highlights improvement
#1 IGTV_ How Instagram made vertical videos popular
It looks like the smart Instagrammers made vertical videos a huge Instagram trend also socially acceptable. It also started with the rollout id Instagram stories, and now vertical videos are everywhere: Instagram lives, stories, IGTV and YouTube.
How companies and brands are using IGTV?
IGTV is still beginning to become a favorite medium for influencers and brands which only means that right now is the best time to start creating personalized content on it.
#2 Filters, new amazing filters
Kylie Jenner has her own Instagram filters (the one with lipliner and colorful lipsticks!), Rihanna, Liza Kosky, and even Buzzfeed have their own personalized Instagram filters. And we all know celebrities just love a good filter, don’t they? So you need to follow their accounts to unlock their filters. All those filters shoe how filtering the reality is actually a part of our lives, or, our Instagram lives.
#3 Companies taking influencers on Instagrammable vacations
We all know that beauty and fashion are the most engaging niches on Instagram. The most followed beauty and fashion brands on Instagram in 2018 are:
Beauty:
- Mac (19.6 million followers)
- Anastasia Beverly Hills (17.9 million followers)
- Sephora (15.3 million followers)
- NYX Cosmetics (13.2 million followers)
- Too faced (11.1 million followers)
Fashion:
- Chanel (30.4 million followers)
- Louis Vuitton (27.3 million followers)
- Gucci (28.3 million followers)
- Victoria Beckham (23 million followers)
- Dior (21.6 million followers)
Right now more and more brands are creating offline Instagram worthy events as part of their PR and social media strategy. Inviting journalists and influencers on launch events and press trips are the perfect opportunity to create social engagement, buzz, and sales. That’s right, sales! Influencers will tag you in their Instagram pictures and stories, use your branded hashtags and location, so, they will inspire their followers to visit your brand or purchase your product or service.
#4 Instagram shopping
Shopping has become so much easier on Instagram thanks to the new shopping posts features. The swipe up, link in bio, sponsored or direct links in photos can really help you with marketing on Instagram. It’s all about one of the most influential 2019 Instagram trends, easier mobile purchasing. On average, Instagram users spent 52 minutes per day on the platform. In this time they will be tempted to buy a lot.
How to use Instagram shopping:
Its all about testing guys. What works for some influencer won’t necessarily convert for you too. While companies may use direct purchase links in their feed, influencers will use Instagram stories to find a customer from their followers. So, you have to test these ways out.
#5 Story highlights Improvement
Instagram stories are viral these days, and it got even better when Instagram added stories highlights.
They are popular because unlike Instagram stories that disappear after 24 hours; highlights let you create clips and group them on your profile to keep as long as you want.
Many Instagram influencers use stories highlights to put a focus on new products, tutorials, topics, and events or even introduce themselves in a few stories.
How to create Instagram stories highlights:
- Go to your profile
- Click the “new” button right next to “story highlights.”
- Select from your (on your archive stories)
- Choose a title and a cover photo for your highlight.
- To edit or delete a highlight, just tap and hold it on your profile.
Conclusion
Being successful on Instagram in 2019 requires a solid social media strategy. It all starts with creating your content, to build an aesthetic profile that will catch some eyes. Staying close and connected to your community by using Instagram stories and highlighting them on your profile. And most importantly, do more than just reaching your community online: create offline events to encourage that great Instagram moment and meet up with your audience in real life.
