INSTAGRAM STATS 2023
The latest Instagram stats show that there are currently more than 1 billion monthly active users on the platform and many specialists believe it could reach a billion in 2018. instagram is rolling out new features all the time, so these increasing numbers are not surprising for us anymore.
- 8 out of 10 Hashtags on Instagram Are Branded
- More than 500 Million of Instagram accounts are active every day (51%)
- More than 71% of US Businesses Use Instagram
- 80% of Users on Instagram are following a business.
- 25% of Instagram advertisements are single videos.
- Posts with locations get 79% more engagement
- 70% of Instagram posts don’t get to be seen
- Instagram Users Engage More on Weekdays
- 80% of Influencers use Instagram for Brand Collaboration
- Clarendon is The Most Used Instagram Filter
- 50% of Instagram Captions & Comments have Emojis
- 59% of Instagram users are from 18-29-year-olds
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