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How coverage of sensitive topics affects the engagement of educational blogs on Instagram

All the social networks that we use today have made a revolution in sharing knowledge or making diverse content available for students worldwide. These days using Instagram in the classroom is not unusual and the Internet is full of bloggers or even influencers who found their niche in education. Most pupils are interested in science or space exploration, but Instagram can introduce students to more sensitive topics.

Topics like poverty or homelessness may be disturbing but useful for many students from sociology studies or the general public interested in these issues. Either way, those who share such sensitive content follow those same rules or strategies for attracting more viewers or increasing their profile engagement.

Learn How To Reach More People On Instagram

Whatever topic is featured on the Instagram blog, one must learn how marketing its content properly is important, especially when it comes to education topics. Using school hashtags for Instagram is just one of those tricks that helps to share content, but using stories and posting interesting videos will surely increase each blog’s engagement rate.

Educational blogs are hard maintenance unless you are a celebrity like Neil Degrasse Tyson, but you can see this idea behind celebrity endorsement. It is more about the credibility of the person telling those stories by making them not sound like some boring essays. Sharing real stories plus user-generated content makes viewers more interested especially with sensitive topics like homelessness or social injustice.

Learning how to use Instagram in school is awesome because students prefer learning from educational blogs rather than reading long essays and summaries. Combining both approaches is probably the best way, with some students reading essay examples on homelessness in the USA while others might use educational blogs for learning. Blogs free interactive content fills the gaps by graphically explaining what written examples cannot. Using videos for learning about homelessness or poverty leaves a deeper impression on viewers but it has to be done correctly due to the sensitive nature of this content.

Choose Your Topics Carefully

The thing about topics like homelessness is that they require learning how to increase engagement on Instagram, or otherwise they are not profitable. People like, share or comment more if they like the content, but liking homelessness or poverty is hard, so making stories interesting is paramount.

Perhaps showing some rags to riches stories of formerly homeless people or showing how they survive on the streets can make the audience relate or care more. It has to be appealing in some way or your education blog will not get any attention at all. As much as we acknowledge these serious issues, users feedback and a proper marketing approach must be used for these blogs to reach and move the targeted audience.

Treat Your Blogs Like Professional Research

Educational blogs are a perfect way of how to use Instagram in school teachings but to be effective they must be based on proven facts and real stories. The quality of production or storytelling must be consistent or students will lose interest very fast and use other methods to quench their thirst for knowledge. If a blog is to be better than a written academic paper or an essay, it must be immersive, educative, and instructive. Raising hard topics like homelessness feels like an obligation now that we have such powerful tools like social media that can convey messages instantly. That is why we shouldn’t take our access to free knowledge for granted and why bringing these issues into the light is maybe more important than getting a few likes or emojis. 

While sharing examples of sensitive content may not be as profitable as a fashion or traveling blog, it serves an educational purpose. When we see disturbing titles in our news feed, we tend to look away, so understanding how to reach more people on Instagram with this content is a marketing challenge. One should always keep in mind that no story is a bad story if told the right way, so even sensitive content can be turned into an engaging one with a little effort and a few marketing tricks.

If you cover these topics and what to post to Instagram more content about homelessness or related subjects, think hard about educating yourself on digital marketing basics. Educational blogs enlighten us by providing insight into our society and sharing free knowledge, so do not be afraid when pushing some boundaries by engaging readers with anything considered taboo or too sensitive. 

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William Finley
I'm a writer. a specialist working on social media marketing

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