How to Advertise on TikTok? (Everything about TikTok ads)

Since its emergence back in 2017, Tiktok is growing in popularity day by day, and in no time, it became one of the most used social media platforms of the whole world, surpassing competitors like Snapchat. With this huge number of users, it is normal that these days, marketers seek for TikTok ads, a lot.

By now, TikTok has more than 1 billion users and is enjoying its huge daily growth and popularity among users. Marketers are always looking for platforms with a high number of users and great popularity, to market their business or brand since they can have so many audiences in one place when they choose to market in popular platforms such as Instagram and Tiktok.

So, TikTok is surely being noticed a lot by marketers because of its great number of daily active users. But before considering to start a TikTok ad campaign, you need to get to know TikTok better. The answer to questions like, who uses Tiktok the most? How much do TikTok ads cost and How to advertise on TikTok would help you decide whether to think of it as a marketing platform for your business or not? So keep up with me to know everything about TikTok ads and even necessary tools like TikTok bot from A to Z.

What is TikTok?

TikTok is mostly a video-sharing app launched in early 2017 by Chinese developer ByteDance. The owner of TikTok, later decided that he wants to buy the better-known Musicall.ly app, which had been growing a lot in popularity at that time. ByteDance bought Musical.ly on November 9, 2017, and combined the two apps into a single app named TikTok on August 2, 2018.

This was how these two popular video sharing apps were converted into one, and the audiences somehow integrated as well.

Musical.ly was mostly used to lip-sync on different music and making videos, but now on TikTok, there are different kinds of videos being made by more talented users, and there are no longer just music lip sync videos.

There is no need to follow anybody on TikTok to be able to watch entertaining videos. All you have to do is to head to the discover page and start playing interesting videos one after another. You can also search for videos on your preferred topics by using relevant hashtags.


TikTok ads

It was on February 21, 2019, which TikTok announced that it is bringing ads to the platform opening up the popular app to more marketers. And later in April 2019, TikTok launched a beta of its ad campaign and officially stepped on the ad space.

So, it is evident that we all can advertise on TikTok now, but first, be sure that your business has the requirements needed to start an ad. Below are the factors which help you decide whether TikTok is right for your business or not.

Here is a summary of how TikTok ads work. See the full details in the next section

  1. Sign up for a TikTok ad account
  2. Create the ad campaign
  3. Define ad positions and targets
  4. Choose the budget and schedule the ad
  5. Set the budget pacing
  6. Set the ad campaign goal
  7. Design the TikTok Ads

Follow the instruction below to know how to do it correctly.

Tiktok for business

Before starting to advertise on Tiktok and get help from the effectiveness of Tik Tok ads, there are a couple of things you need to pay attention to. Below I will help you better understand if your advertising on Tiktok is good for your business or not.

  • The targeted audience

The result of TikTok ads highly depends on who are your audience. If you have adult audiences and offer services related to bank accounts or hosting platforms, then TikTok might not be a good place for you. But if you have a business for younger people, then be sure to give it a shot since 66% of TikTok’s users are younger than 30. So that would be a very wise investment.

  • Quality visual marketing content and skills

Becoming successful in TikTok requires having a good amount of quality visual content to share. Your business needs to create quality videos that can represent your brand or product in a way TikTokers would accept. That’s because TikTok is mostly based on video sharing, and almost everybody shares content through TikTok videos on the platform.

So if you have the ability to create the right content for TikTok to stand out, then do not hesitate and get started.

  • Tik Tok advertising budget

TikTok ads are new in the business, and they have been on beta for a while, and there are still very few and rare ads on the platform. Small businesses are yet hard to be found advertising on TikTok, and larger businesses like Nike, Disney, and Grubhub are the ones who have made their way to the TikTok ads campaign.

It is less affordable for smaller businesses to run a TikTok ad because it is not very commonly-used until now. But that’s one of the reasons why it is effective because it’s still unique. If you can afford the cost of TikTok ads, then you are on your way.

Tik Tok ads

How to advertise on TikTok?

If you have estimated everything and have decided that TikTok ads are good for your business, then there is no need to wait any longer, just get started as soon as possible. Here are the steps to make a TikTok ad:

  • Sign up for a Tik Tok ad account

The TikTok advertising platform is separated from a Tiktok account and profile. So the first step in making a TikTok ad is to head to the TikTok ads page and sign in to be able to start your ad campaign. If you do not have an ad account yet, create one by tapping the “sign up” button.

TikTok ads
  • Create the ad campaign

After signing up for the ad account campaign, you’ll be given an ad dashboard in which you can draft new ads and keep track of the ad campaigns. To create your first TikTok ad follow the steps below:

  1. Go to TikTok ad dashboard
  2. Click the “campaign tab” at the top of the page
  3. Click the Create button
  4. Choose a campaign goal (Traffic, Conversions, and App Install)
  5. Next, set a name for your campaign
  6. Define the ad campaign budget (Daily Budget or Total Budget option)

Note: The minimum amount of the budget needs to be $500 for both the daily budget and the total budget.

  • Define ad positions and targets

Positions: At this stage, set where you want the Tik Tok ads to show up. Do you want them to be placed between Tiktoker’s stories, or you want them to be on their TikTok videos feed?

TikTok ads offer a unique advertising experience to its users by letting them place their ads to the entire family of apps related to TikTok, such as BuzzVideo, News Republic, and others. Or just can leave the decision up to TikTok and let it decide where to place your ads.

Tik Tok ads

Targets: The next step in making TikTok ads is to set exactly to whom you want the ads to be shown. You have so many filters to fill out in the targeting form, to be able to set your ads for the right audience. Set parameters for location, age, gender, languages, interests, devices, and more to get noticed from the exact people you desire.

  • Choose the budget and schedule the ad

We have reached the section where you have to exactly define how much you are going to pay for the ad and the time and date you want the ad to be published.

So set if whether you want to pay daily or totally at the end of the campaign and also schedule your ads using the “Dayparting” section. Dayparting allows users to select specific times of the day or week on which to run your ad.

  • Set the budget pacing

Pacing budget refers to the speed your budget is going to be spent throughout the TikTok ad. If you choose “The Standard delivery option,” the budget would be evenly divided across the duration of the campaign, while the Accelerate option spends the budget as fast as possible during the scheduled time.

 Tik Tok ads
  • Set the ad campaign goal

As you can figure out from the title, the ad goal determines the purposes you want to achieve with the Tik Tok ads you run. The options to choose from as goals are: Conversion, Click, or Impression, and your bidding will be optimized based on the goal you select.

Another thing you can set on this page is to decide whether you want to set up conversion tracking for app installs or certain elements of your landing page via pixel.

  • Design the TikTok ad

As we have reached almost to the end of creating an ad on TikTok, it’s time to customize your ad and design how you would like it to be arranged. TikTok ads can be horizontal, vertical, or square videos and images.

Another unique advertising option TikTok offers to its users is an interesting creation tool called ”Video Creation Kit.”

What is the TikTok Video Creation Kit?

TikTok offers a unique tool for people trying to run an ad campaign. A video creation kit is an in-app tool for TikTok ads, which provides video and image templates to customize the ad using existing images. It has over 300 free background music templates to choose for your ad and make it much more enjoyable.

TikTok Video Creation Kit

What are the different TikTok ads types?

There are a few types of ads users can choose from on TikTok. The different types of ads vary on the function and where they are going to be displayed on the app. Just keep up with me to get to know different ad types on TikTok and make a better choice.

  • Brand Takeovers:

Brand Takeover ads are the ads that pop up right after a user opens TikTok. Takeovers include external or internal links which can either redirect a user to other accounts or TikTok videos, or a website on the internet.

Note: Only one advertiser per day can use this type of ad on TikTok.

  • Native Video Ads:

Native video ads are placed either at the bottom of a TikTok video or are put in between the video queue. These ads will direct to your website or apps. Native video ads are more affordable than Brand takeover ads.

  • Video Challenges with hashtags:

TikTokers love taking challenges and doing them with their own style, so that would be a very wise idea to go with the hashtag challenges. This way, the TikTok’s marketing team would team up with you and generate a unique hashtag challenge for you, encouraging the users to participate in the challenge by making relevant TikTok videos and using your hashtag under it.

TikTok ads
  • Branded Filters and Lenses:

TikTok also offers branded filters and Lenses similar to those AR filters on Snapchat and Instagram. Your brand can have its own filters giving users news face filters, 3D objects, and more to users. This is more likely to be used by Tiktokers and can lead to popularity and lots of engagement.

Users would use these filters or lenses on their TikTok videos, and this way, you’ll be shown to more and more people on the platform.

How much does it cost to advertise on TikTok?

TikTok ads, as mentioned above, are more expensive than any other social media ads by now because of being new and rare, and the costs start at an average of $10 per CPM and can go up to $300,000 as the ad campaign gets larger.

But I should mention that it is worth the cost if you have all the requirements for a TikTok ad because that is undoubtedly going to affect your business and get it lots of recognition.

Tips for advertising on TikTok

Here are some questions that their answers might help you to perform better on TikTok advertising. 

How to automate TikTok Activities?

Speaking of marketing on TikTok and how effective TikTok ads can be for businesses, there are lots of people who love to be active on TikTok but they do not have the quality time to devote to their account and interact with other users to maintain a powerful TikTok account.

Here I want to introduce the very unique and new Instazood service which is the TikTok automation tool. By automating TikTok activities there is no need to even touch your phone and the tool would like, comment and follow another account on your behalf and this way it captures user’s attention and would get real followers and engagement for you on TikTok.

This tool is working just like a jet and does not violate any of TikTok’s terms of services. Hurry up and be on the list of our first TikTok automation users.

TikTok automation

How long can TikTok videos be?

Single TikTok videos are 15-seconds long, but if users want to post longer videos, they can string those clips together to make stories of up to 60 seconds long.

Another thing to mention is that the accounts which exceed 1000 followers can publish longer TikTok videos. After receiving the system notification, if meeting the requirement, you need to update the TikTok App and will be able to create longer videos.

Who mostly uses TikTok?

TikTok, as well as its origin Musical.ly, is mostly used by teenagers and youngsters especially. Another interesting fact is that the users mostly women than men. There are lots of interesting statistics according to the accurate reports the “Marketing charts” website has provided in a wonderful chart, as well as their website. According to their website, the average age of Tiktok users is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.

Another one-quarter (24.5%) of the visitors’ ages 18 and older fell into the 25-34 age group. TikTok is used by 2 million more women (8.2 million) than men (6.1 million), and its reach is highest among females ages 18-24 (14.9% adoption).

So if you are considering to take advantage of TikTok ads, keep in mind that your audience is averagely between 18 to maximum 30 years old.

TikTok users

TikTok ads infographic

Here is the summary of advertising on TikTok, you can see as infographic.

How to Advertise on Tiktok (infographic)


As of November 2019, TikTok now has more than 1 billion users, and that’s what makes most marketers notice it. Considering its enormous daily growth, it’s worth giving a try for advertising your business. TikTok ads, however, won’t be a fit for but it may be worth testing the TikTok ad campaign to see how the results would come out.

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George D.Harrison
I'm George from Toronto. I'm a Freelancer& Specialist. Interested in Social Media Marketing & Content Writing

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