How To Master TikTok TikTok Advertising 2023: A Complete Guide To TikTok Ads
TikTok is one of the most used apps and millions of users use this app each day. One of the great features of this popular app is the tiktok ads. Generally, brands use ads on tiktok to reach younger, content-hungry demographics. But to use the tiktok commercial feature efficiently and learn how to promote on tiktok, you have to know about some details such as tiktok ads login, tiktok ad library, tiktok ad manager, tiktok ads cost, how to run ads on tiktok, and how to promote on tiktok. Keep reading and learn more about all of these features below here.
Can You Advertise On TikTok?
When you are here it means you are looking for a way to Advertise on TikTok. First of all, I want to answer the question “can I use the tiktok commercial for advertisement purposes?”. Here, the exact answer is YES. TikTok app has a special tool that helps you get more people to discover your videos, and guide them to your website, so you will have a higher chance to gain followers. Continue reading and learn more about the details of ads on tiktok, such as how much do tiktok ads cost, tiktok ads examples, and tiktok ads library.
Why Your Business Should Consider TikTok Advertising?
Before going through the details of ads on tiktok such as how to run ads on tiktok, and how much do tiktok ads cost, let’s see what are the advantages of TikTok for your business. Totally we believe that all businesses could take advantage of TikTok because of these reasons:
- TikTok has a large (and growing) audience
- A significant percentage of the audience is from Generation Z
- Impressive levels of engagement
Types of TikTok ads
There are a few types of ads users can choose from on TikTok. The different types of ads vary on the function and where they are going to be displayed on the app. Just keep up with me to get to know different ad types on TikTok and make a better choice.
- Brand Takeovers
Brand Takeover ads are the ads that pop up right after a user opens TikTok. Takeovers include external or internal links which can either redirect a user to other accounts or TikTok videos, or a website on the internet.
Note: Only one advertiser per day can use this type of ad on TikTok.
- Native Video Ads
Native video ads are placed either at the bottom of a TikTok video or are put in between the video queue. These ads will direct to your website or apps. Native video ads are more affordable than Brand takeover ads.
- Video Challenges with hashtags
TikTokers love taking challenges and doing them with their own style, so that would be a very wise idea to go with the hashtag challenges. This way, the TikTok’s marketing team would team up with you and generate a unique hashtag challenge for you, encouraging the users to participate in the challenge by making relevant TikTok videos and using your hashtag under it.
- Branded Filters and Lenses
TikTok also offers branded filters and Lenses similar to those AR filters on Snapchat and Instagram. Your brand can have its own filters giving users news face filters, 3D objects, and more to users. This is more likely to be used by Tiktokers and can lead to popularity and lots of engagement.
Users would use these filters or lenses on their TikTok videos, and this way, you’ll be shown to more and more people on the platform.
How much do TikTok ads cost?
TikTok ads, as mentioned above, are more expensive than any other social media ads by now because of being new and rare, and the costs start at an average of $10 per CPM and can go up to $300,000 as the ad campaign gets larger.
But I should mention that it is worth the cost if you have all the requirements for a TikTok ad because that is undoubtedly going to affect your business and get it lots of recognition.
How TikTok Ads Work?
It was on February 21, 2019, which TikTok announced that it is bringing ads to the platform opening up the popular app to more marketers. And later in April 2019, TikTok launched a beta of its ad campaign and officially stepped on the ad space.
So, it is evident that we all can advertise on TikTok now, but first, be sure that your business has the requirements needed to start an ad. Below are the factors which help you decide whether TikTok is right for your business or not.
Here is a summary of how TikTok ads work. See the full details in the next section
- Sign up for a TikTok ad account
- Create the ad campaign
- Define ad positions and targets
- Choose the budget and schedule the ad
- Set the budget pacing
- Set the ad campaign goal
- Design the TikTok Ads
Follow the instruction below to know how to do it correctly.
Before starting to advertise on Tiktok and get help from the effectiveness of Tik Tok ads, there are a couple of things you need to pay attention to. Below I will help you better understand if your advertising on Tiktok is good for your business or not.
- The targeted audience
The result of TikTok ads highly depends on who are your audience. If you have adult audiences and offer services related to bank accounts or hosting platforms, then TikTok might not be a good place for you. But if you have a business for younger people, then be sure to give it a shot since 66% of TikTok’s users are younger than 30. So that would be a very wise investment.
- Quality visual marketing content and skills
Becoming successful in TikTok requires having a good amount of quality visual content to share. Your business needs to create quality videos that can represent your brand or product in a way TikTokers would accept. That’s because TikTok is mostly based on video sharing, and almost everybody shares content through TikTok videos on the platform.
So if you have the ability to create the right content for TikTok to stand out, then do not hesitate and get started.
- Tik Tok advertising budget
TikTok ads are new in the business, and they have been on beta for a while, and there are still very few and rare ads on the platform. Small businesses are yet hard to be found advertising on TikTok, and larger businesses like Nike, Disney, and Grubhub are the ones who have made their way to the TikTok ads campaign.
It is less affordable for smaller businesses to run a TikTok ad because it is not very commonly-used until now. But that’s one of the reasons why it is effective because it’s still unique. If you can afford the cost of TikTok ads, then you are on your way.
How to set up TikTok ads?
If you have estimated everything and have decided that TikTok ads are good for your business, then there is no need to wait any longer, just get started as soon as possible. Here are the steps to make a TikTok ad:
- Sign up for a Tik Tok ad account
The TikTok advertising platform is separated from a Tiktok account and profile. So the first step in making a TikTok ad is to head to the TikTok ads page and sign in to be able to start your ad campaign. If you do not have an ad account yet, create one by tapping the “sign up” button.
- Create the ad campaign
After signing up for the ad account campaign, you’ll be given an ad dashboard in which you can draft new ads and keep track of the ad campaigns. To create your first TikTok ad follow the steps below:
- Go to TikTok ad dashboard
- Click the “campaign tab” at the top of the page
- Click the Create button
- Choose a campaign goal (Traffic, Conversions, and App Install)
- Next, set a name for your campaign
- Define the ad campaign budget (Daily Budget or Total Budget option)
Note: The minimum amount of the budget needs to be $500 for both the daily budget and the total budget.
- Define ad positions and targets
Positions: At this stage, set where you want the Tik Tok ads to show up. Do you want them to be placed between Tiktoker’s stories, or you want them to be on their TikTok videos feed?
TikTok ads offer a unique advertising experience to its users by letting them place their ads to the entire family of apps related to TikTok, such as BuzzVideo, News Republic, and others. Or just can leave the decision up to TikTok and let it decide where to place your ads.
Targets: The next step in making TikTok ads is to set exactly to whom you want the ads to be shown. You have so many filters to fill out in the targeting form, to be able to set your ads for the right audience. Set parameters for location, age, gender, languages, interests, devices, and more to get noticed from the exact people you desire.
- Choose the budget and schedule the ad
We have reached the section where you have to exactly define how much you are going to pay for the ad and the time and date you want the ad to be published.
So set if whether you want to pay daily or totally at the end of the campaign and also schedule your ads using the “Dayparting” section. Dayparting allows users to select specific times of the day or week on which to run your ad.
- Set the budget pacing
Pacing budget refers to the speed your budget is going to be spent throughout the TikTok ad. If you choose “The Standard delivery option,” the budget would be evenly divided across the duration of the campaign, while the Accelerate option spends the budget as fast as possible during the scheduled time.
- Set the ad campaign goal
As you can figure out from the title, the ad goal determines the purposes you want to achieve with the Tik Tok ads you run. The options to choose from as goals are: Conversion, Click, or Impression, and your bidding will be optimized based on the goal you select.
Another thing you can set on this page is to decide whether you want to set up conversion tracking for app installs or certain elements of your landing page via pixel.
- Design the TikTok ad
As we have reached almost to the end of creating an ad on TikTok, it’s time to customize your ad and design how you would like it to be arranged. TikTok ads can be horizontal, vertical, or square videos and images.
Another unique advertising option TikTok offers to its users is an interesting creation tool called ”Video Creation Kit.”
What is the TikTok Video Creation Kit?
TikTok offers a unique tool for people trying to run an ad campaign. A video creation kit is an in-app tool for TikTok ads, which provides video and image templates to customize the ad using existing images. It has over 300 free background music templates to choose for your ad and make it much more enjoyable.
Who is a TikTok Ads Manager?
If you want to know about tiktok ad manager, do not miss this paragrapH. Here, I want to tell you that tiktok ads manager is a feature of the TikTok app that include all the tools you need to create and manage ads on TikTok. Also, a tiktok ad library provides access to international audiences across both TikTok and our family of other apps.
What Is TikTok Ads Library?
If you are searching about tiktok advertising, you might have heard TikTok just added the name of tiktok ads library. tiktok ad library is a new tool that enables marketers to consider the top-performing ad campaigns across the app. The tiktok ads library purpose is to provide a better insight into which ad campaigns reach more users, so each business can promote its ads on tiktok.
Tips for advertising on TikTok
Here are some questions that their answers might help you to perform better on TikTok advertising.
How long can TikTok videos be?
Single TikTok videos are 15-seconds long, but if users want to post longer videos, they can string those clips together to make stories of up to 60 seconds long.
Another thing to mention is that the accounts which exceed 1000 followers can publish longer TikTok videos. After receiving the system notification, if meeting the requirement, you need to update the TikTok App and will be able to create longer videos.
Who mostly uses TikTok?
TikTok, as well as its origin Musical.ly, is mostly used by teenagers and youngsters especially. Another interesting fact is that the users mostly women than men. There are lots of interesting statistics according to the accurate reports the “Marketing charts” website has provided in a wonderful chart, as well as their website. According to their website, the average age of Tiktok users is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.
Another one-quarter (24.5%) of the visitors’ ages 18 and older fell into the 25-34 age group. TikTok is used by 2 million more women (8.2 million) than men (6.1 million), and its reach is highest among females ages 18-24 (14.9% adoption).
So if you are considering to take advantage of TikTok ads, keep in mind that your audience is averagely between 18 to maximum 30 years old.
TikTok Advertising Best Practices
When you know about tiktok ads login, if you follow the below points, you will be more successful. So keep reading and learn how to promote on tiktok and make successful ads on tiktok.
- Take campaign management seriously.
- Look before you leap because TikTok advertising might seem simple, but as it is a new area you have to be careful.
- Tell stories That connect With your audience.
- Work with influencers.
- Create great in-feed videos, which look as native as possible and fit the ad space perfectly.
TikTok ads infographic
Here is the summary of advertising on TikTok, you can see as infographic.
Pros & Cons Of TikTok Advertising
Now that you know about the most important details of tiktok commercial features, such as tiktok ad library, tiktok ad manager, tiktok ads cost, and how to run ads on tiktok. Let’s see what are the general pros and cons of tiktok advertising.
Cons of ads on tiktok:
- You have only 3 seconds to hook your audience.
- TikTok needs a $500 minimum ad spend with a minimum daily campaign budget of $50, which is higher than other social media platforms.
- It is hard to keep up with trends on TikTok.
Pros of ads on tiktok:
- TikTok is addictive and many people love TikTok and spend 52 minutes a day on the app.
- This app helps you to increase brand awareness and understand more about your audience.
- Raw, honest content works best on TikTok, so your ads don’t have to be professionally shot.
5 Great TikTok Ads Examples
Finally, after I have talked about the details of Advertise on TikTok and tiktok ads login, such as tiktok ads manager, tiktok ads library, and tiktok ads cost, I want to introduce 5 best tiktok ads examples.
A major fashion e-commerce platform in Asia, which offers an expansive collection to shoppers, has recently turned to TikTok to drive awareness of more consumers.
- Sports Direct X Puma:
All of us know PUMA, they have recently created a hashtag challenge called #FlashofFuture on TikTok to celebrate the release of a new football boot and inspire buying on Sportsdirect.com.
KIA recently targeted millennials searching the market for new cars to remain on top of the auto industriousness through tiktok ads. Also, they utilized a brand takeover to improve exposure with the use of in-feed ads and top influencers were invited to take part in a challenge to raise awareness and excitement for the new car launch.
On December 12, 2019, Colgate targeted Southeast Asia and make a different version from their previous TikTok ad campaigns, which was wonderful.
- Amazon Prime Video Italy
Amazon is one of the greatest powerhouses in e-commerce and knows how beneficial TikTok is for them. They secure the awareness for new shows by creating different TikTok challenges such as #beneVSmale.
As of November 2019, TikTok now has more than 1 billion users, and that’s what makes most marketers notice it. Considering its enormous daily growth, it’s worth giving a try for advertising your business. TikTok ads, however, won’t be a fit for but it may be worth testing the TikTok ad campaign to see how the results would come out.