Influencer marketing is one of the most effective methods to promote your brand online rapidly and spread awareness throughout your audience. Influencer marketing, according to Forbes, is growing at a faster rate than advertisements, underlining the importance of using an industry leader’s supporters to support growth in your own business.
The audience has indeed arrived. All you must do is establish a win-win connection in which both sides offer incredible value to their readers and viewers, and there’s no easier way to do that than with outstanding logo ideas.
Instagram is among the social media sites you should try for your business. In 2021, Instagram had over 1.074 billion users worldwide. With the popularity of Instagram growing, an estimated 71 percent of US businesses claim to use it for business. Furthermore, Instagram Stories is used by 500 million Instagram accounts daily basis. Not only that but a business account for a third of the most successful posts.
Your Instagram logo helps new and old customers recognize your brand and offers them a first impression of your company.
Continue reading this post to learn about tips and tricks on making your Instagram logo unique and memorable.
Colors for Instagram Logo
Starting with color is a wise idea since it will offer you a basis for the majority of your decisions. Even if you only select a generic color during this phase rather than a particular shade, it will still guide you in starting up.
Surprisingly, red seems to be the only color that appears other than black and white, and it only occurs in most of the logos. Given the market that these accounts serve, this technique is reasonable. If you have a beauty influencer account, for example, you’ll probably want a logo with a lot of colors.
Suitable Symbols in Instagram Logo
The symbols or icons you utilize in your logo should be connected to the influence your brand is attempting to send to its potential customers.
Decide what types of content you will present to your customers daily when you launch your design. New visitors will immediately understand what you’re all about if you add something suitable for your business into your logo.
Appropriate Font for Instagram Logo
You should pick a clear font that you can understand within your Instagram space to upload your logo, regardless of who you’re attempting to attract. Whether you use the personal name or contact details in your logo, you would like all visitors to identify it at the moment.
Avoid Using an Off-Center Logo
In your typical Instagram photos, exciting angles and artistic shots are great, but they might make cutting and placing your logo challenging. You’ll want to get the emphasis of your logo to be centralized and as comprehensive as possible in that small enclosed space to obtain an eye-catching closer shot.
Stick with a Timeless Logo Design
With Instagram challenges becoming more widespread, it seems that theming your logo after seasons, holidays, or world events is a fantastic way to get involved.
Because fans may identify your brand from your logo, modifying it regularly may cause people to become confused and visit minimal of your stories, etc. So, go for a classic logo that only needs fixing now and then.
Take Aesthetic into Account
A logo is your primary tag line to new and potential customers and fans, and it is worth a thousand words. Ensure it reflects what you do and portrays the look of your Instagram posts and stories. The color combination of your Instagram logo should also mirror the brand colors that feature most frequently in your feed.
Create a Recognizable Detail
To reduce space and create an identifiable logo, consider implementing acronyms or a familiar icon in your signature Instagram color palette if your brand name is particularly complex.
Perfect Margin
Any logo you upload as your Instagram profile photo into a circle since Instagram utilizes a square (1:1) screen resolution. That may indicate that even if you have a more prominent logo, you should include some horizontal margins on the sides.
Crop a logo to a 1:1 aspect ratio before uploading it to Instagram, and leave some padding around it to prevent it from being cut off.
Right Logo File Format
You can use JPEG, PNG, BMP, and even non-animated GIFs as your Instagram profile photo.
Any logo you post on Instagram is converted to a jpeg. If you don’t want to convert your image due to quality loss and artifacts during converting, JPG should be your first choice to keep the file size down at high but not maximum quality. PNG appears to convert nicely, with few artifacts and vibrant color.
If you don’t have a JPEG, you should use a JPG or PNG to upload your logo to Instagram.
Final Thought
Influencer marketing may be practical for startups and others who have difficulty gaining steam on social media.
With a clear understanding of how influencer marketing may help, you can achieve your online goals faster. You can commit to launching your first campaign with a unique logo to see these outcomes in your Instagram influencer profile right away.
