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How to Promote your Cosmetic Niche as an Instagram Influencer?

Nowadays, there is a huge challenge on social media marketing for turning traditional marketing into online new professional one to minimize people’s needs to waste their valuable time on old-fashion various markets.

As all we know Instagram has made significant progress in this kind of marketing level, SO the competition to become a successful Instagram influencer in a specific niche will start as well as winning the game and gaining massive popularity on Instagram platform.

Who is an Instagram influencer marketer?

Well, an Instagram influencer is typically a person who earns considerable reputation and unique credibility through its opinions, lifestyle, job or hobby also the curious mind, typically most of them are Instagram celebrities around the Instagram globe with a wide range of followers in a special niche. In fact, the main goal of an influencer on Instagram marketing is that to persuade Instagram users to trust on the particular things or products such as brand, food, cosmetic, etc. they are showcasing.

Some important points to grow a cosmetic niche on Instagram

  • Choosing an appropriate username

The first thing is better to know is that how to choose your Instagram account’s username to describes your niche you are active in at a glance. As a cosmetic Influencer some words such as beauty, make up, cosmetic, world, boutique, and tutorial are suitable to be combined with your real name in order to make a unique clear username which easily comes up to the Instagram search engine and introduce you page activity as well. Some examples: Huda beauty, Nikkei tutorials, Makeup Shayla

  • Focus on a particular cosmetic brand

Getting started with a specific brand and going on with will prove your belief to that brand, and When you build a community around it, it brings trusted, loyal customers to the cosmetic brand as a result of your attempts to show offing diverse range of the cosmetic products. But sometimes it seems a little bit boring to expose just one brand achievements, in that case, try to use your thoughtfulness better to dedicate a specific space on your platform to share some related points to the brand to get the best reaction. For instance, when you are showing a new vivid lipstick, a sign of creativity tells to provide some compelling content matches your statements such as how to use it to look more fresh and natural.

  • Build an eye-catching visual brand aesthetic

As visual content works well on social media, building an awesome well-curated feed theme becomes essential. Also utilizing a wide selection of colorful inspirational photos can help to form an effective relationship with your audience, not only by following such a rule you convey your personality and passion to your clients but also using a sound editing photo software for organizing and applying different filters on your photos leads to effectively promoting your niche. These beauty points are positive steps to be known professionally and immediately through the cosmetic and beauty business pages.

  • Appear in various faces and create great post content

Let me inform you that one trap that usually an influencer fall into is treating with a repetitive advertising method, of course; you should be cautious about your content when there is a fight on its head so, show your capabilities and creativity in making many different kinds of rich, entertaining post and story contents. Test out a high number of cosmetic colors with a new idea for showcasing them even wearing match clothes to them can directly interact with as many Instagrammers as possible.

  • Attend in brand’s big offer to engage followers

Setting your goal and strategy for meeting your new desired outcome needs patience and good planning in advance. Therefore, I consider that meeting to unveil the brand top products will enthuse the Instagram presence to follow you and know you as a high fashion influencer with original advertising. In addition, giving a big or even small discount brings popularity for brand awareness then you can make most of this situation and earn money besides your niche promotion.

  • Provide tutorial content for the target audience

Doing researches on providing tutorial content can raise your audience niche. Totally, sharing stunning makeup looks and some beneficial tutorials videos about how to use cosmetic products persuade different tastes to view them and get lots of likes and people’s attention due to genuine advertising. Plan for that and release tutorial videos in specific days and times regularly in a week. Maybe it seems a little bit difficult to schedule for that, but I have a good solution for you to handle it as a top Instagram Influencer. I suggest using an automation tool to help you with a high amount of tasks and needs, one of the best features which open up a huge opportunity for your Instagram account and its posts is schedule post you can take advantage of for organizing your posts.  

  • Consider relevant hashtags

The emergence of Instagram influencers is using hashtags properly in appropriate places on Instagram accounts; it is an organic way that makes you able to track your progress based on. The best places for using hashtags include bio, stories, posts captions, Basically, in the bio, you should mention your page activity like #Makeup _lover. You are allowed to use tons of relevant hashtags to the brand you are showing off for at the bottom of your post’s caption. For instance, according to Social buddy as a cosmetic influencer, some top trending hashtags listed below are ideal to be used.  #Beauty #Makeup #Lipstick #Lashes #Makeup Addict #Hairstyle #Skincare.

  • Create your own hashtags

It is one of the other key point of your business looking to authentically market the products to your Instagram presence, by finding or creating suitable hashtags which is related to your target brand you will gain more likes and followers genuinely. These hashtags #NYXCosmeticIndia or #Loral_ Professional _Product are an excellent example to be used. On the other hand, be careful to avoid overusing them to be looked spammy.

Above all, there is no doubt, all the things I have referred to are known as key success points to promote your niche as an Instagram influencer. Thus try following them as a right start point; because they are likely to return the favor and in turn can lead to growing your audience. However, for clearing the path through this extreme social media world, you will need to use the best Instagram bot to provide you with some services also take over your next step approach towards boosting the product sales and change your marketing level to the high-quality ones.

How to Promote a Business on Instagram?

The importance of your Instagram account would rise when you own an Instagram business account which you are using to promote your business, a brand, or even a product. This way, you are using Instagram with a purpose. The purpose to grow your business and get more people to know it and to make it more successful. This highly depends on the engagement you get through your Instagram business account since engagement is the key to success and becoming popular on Instagram.

Do I need an Instagram business page?

This question has surely come up to your mind that “If I want to promote my business on Instagram, do I have to switch to a business account?”. The answer is definitely YES!

There are currently more than 25 million business accounts on Instagram. If you aim to promote a business on Instagram, the first thing you need to do is surely to have an Instagram account and switch it to a business account from a personal one. Instagram business accounts have some great benefits for your business, which a personal Instagram account cannot provide. Below are some of the advantages of switching to an Instagram business account:

  • You can see your Instagram Insights

Instagram insight is the best feature of an Instagram business account would provide for you. Instagram insights is an in-app analytics tool that Instagram would make you able to access only if you have a business account on Instagram.

The Instagram insights would provide so many useful information and analytics on your followers, posts, and stories, which can be very handy when trying to grow your business on Instagram.

 

  • You can promote your Instagram posts and Instagram ads

Instagram ads are much like Facebook ads, so It has one of the most powerful advertising tools with which you can run an ad and then track your campaigns later.

After you switched to a business account, you can promote your Instagram posts to get more reach and engagement, and as it is reported by the users who have done Instagram promotions for their businesses, it has a great result and leads to a rise in the account’s engagement. 

  • You’ll get the contact button

One of the other great features you’ll gain access to, after switching to a business account, is the contact button on near the top of your Instagram account. You can add your phone number or email address and also directions in the contact button.

Add Links on Instagram Stories

I’m sure you have always wanted to add links to your Instagram stories since it would be awesome if you could redirect your followers directly from your Instagram stories. It has now happened, and as soon as a business account reaches 10k followers, they can share links on their stories.

What are the benefits of using Instagram for business?

If you have decided to start your own business page, I have to tell you that you have made a wise decision because being on Instagram is really beneficial for your business and can help your business to be noticed. There are several reasons why introducing your business on Instagram can help it to be more successful, and some of them are:

  • Promoting your business through visual marketing

I’m sure you are also aware of this fact that images and visuals are much more useful than just text and paragraphs when it comes to Instagram marketing and Instagram is somehow wholly visual, and it is based on sharing images and videos. We have always been told that “one picture is worth a thousand words” So when you want to use Instagram marketing to grow your business, you have to use attractive pictures and videos to capture more attention to your account. People love visuals and would be more interested in interacting with you when you run a business account with user-friendly visuals about your business.

  • Instagram is the king of engagement

It does not require a vast knowledge of lots of studies to know Instagram has more engagement than any other of your social media accounts. This can be known by just taking a look at how many likes and comments a picture gets on Instagram comparing it to the same image on other socials. This means that people are more likely to engage with your content when shared on Instagram.

  • You are much more visible

There is no strict algorithm on Instagram for showing your posts to your audiences, and when you share a post with relevant hashtags, it will be shown both on every single one of your follower’s feed and on the list of your chosen hashtag’s posts. The only thing that might keep your post from showing up to others is to get shadowbanned that it can easily be predicted and avoided if you learn some information about the issue.

Your posts are always alive when shared to Instagram. By this I mean it is not like tweeter that your old tweets get archived, and they don’t get lost so far down your stream, like Facebook and they all always visible for the people who are interested in seeing them just need to scroll down your profile to gain access to all your previous content.

  • Your customers are already on Instagram

Instagram has more than 1 billion users, and it is yet growing daily. With this massive number of users, a lot of your customers are already on Instagram waiting to get to know your business more and to know any news and updates on your job.

Instagramers are so active and curious, so a lot of accounts Instagram maybe your future customers and all you need to do is to introduce your business to them and to give them more information on what your company offers and its advantages for people.

  • You can engage your followers in a more fun way

Instagram has made marketing much more fun by rolling out interactive features now and then and by giving out useful updates for all kinds of its users.

By taking advantage of some of Instagram features, you can make your followers engage with you more in an exciting way. For example, it is proved that Instagrammers love to interact with stickers on their Instagram stories. By stickers, I mean that kind of interactive stickers like emoji sliders, question stickers, poll, and quiz stickers.

These stickers make your audience able to give out their opinions on something or express how they feel about a specific subject related to your content. So if you want more organic engagement on Instagram, and you want your followers to feel how much you care for them and their opinion, keep interactively using your stories using different stickers.

  • Gaining more trust for your business

For sure you already have some customers before deciding to make an Instagram account for your business, and the reason you have decided to promote your content on Instagram is to gain more customers and to make your older customers trust you and become more interested in what you offer.

With Instagram, you can strengthen that trust by taking your customers and audiences behind the scenes of what you do and how you do it to make your customers have more confidence in your business. This way they’ll purchase more reliably from you, and they are sure about the way that they bought their products or services are produced, and they’ll use it at ease.

How to promote your business on Instagram?

Now that we know how switching to an Instagram business account can help us in growing our business, it’s time that we talk a bit about the steps you need to take to promote your business on Instagram. There are several ways to consider and apply for your Instagram business growth, and here are the most effective ways to promote a business on Instagram:

  • Using relevant hashtags

Using hashtags Is the key to more reach on Instagram because when you choose hashtags for your Instagram posts and use them in the captions, you are exposing that post to all the people who search that hashtag. Your post will show up to every person who searches those hashtags, and they are 100% interested in the subject since they searched it up.

  • Show what you do in a creative way

It is obvious that you need to introduce the service or product you offer, to your Instagram followers so that they can get to know your business more. And for the people who already know your brand/business, you need to make it more tangible and interesting, so they’d become a customer and interested in your business.

Customers are always curious to know where their products come from or what is the origin of a business and what is going on in the company and all that so just take them behind the scenes of what your business actually does and how it is done using Instagram stories, live or even IGTV. You’ll see a great reaction and a huge increase in your engagement.

  • Keep engaging and interacting

In order to be seen more by the relevant people of your niche and to be noticed by the accounts who might be interested in similar businesses as yours, you need to maintain a good and consistent interaction.

You have to search for your desired hashtag, which is also among the hashtags you choose for your posts, and try interacting with the people who use those hashtags. Keep liking their posts, follow them, and leave comments for them.

When you engage with accounts, you make them engage with you as well so they’ll pay a visit to your profile and if they find your content useful and exciting they’ll follow you and after some times which you provide them with the right information and posts about your business, they’d become a fan or a customer.

  • Be on the Locations

Adding locations to your Instagram posts is something that so many users might have overlooked until now, but that can be useful as well as all other Instagram options. In fact, every little to big choice on Instagram can be used in a very effective way to bring engagement to your business.

You need to remember to tag your location, or the location the picture/video was taken. So many people search their favorite or local locations to see relevant businesses or content, and this will help you to get noticed easier. And also if the area of your business is located in a tourist destination then you are just on your way since so many tourists search to know a place and its businesses before going ther4e and you can appear on the Instagram of their destinations business and attract those tourists as upcoming customers.

  • Encourage your customers

You need to pay a significant amount of attention to the people who are already your customers or have previously bought something from you or used any of your business’s services and are now your followers on Instagram. Encourage them to show off the things they have obtained from you and re-share their experiences with your products and tag you on that story or post. This can be considered as another way of advertising.

You can even offer further discounts for them and make them more appealing in sharing their experiences with you and your business on their accounts. Then all you have to do is to re-post the posts you are tagged in and help your business reputation grow much more. And this also builds up trust for the followers who have not yet interacted with your business and know less about it.

  • Get Instagram to market your business

Another option so many businesses use to grow on Instagram is to get Instagram itself to promote their account on their chosen target audience’s feed, which I believe to be the right way for more traffic for a brand. On the Instagram business website for advertising, you can get all the information you need before choosing Instagram to sponsor your business content for you. You can get various adoptions such as:

  1. Stories Ads
  2. Photo Ads
  3. Video Ads
  4. Carousel Ads
  5. Collection Ads
  • Use Influencer marketing (You might need to pay)

Another great way to promote your business on Instagram is to get an influencer to promote your business, brand, or product, which is believed to be way more productive and costly than Instagram promotions or sponsored ads.

Influencer marketing is a popular and common way of marketing on Instagram these days, which so many businesses use to grow their business and to reach more people. You can choose an influencer that has the nearest niche as your business. For example, if you run a fashion business, then a model would be your best option for influencer marketing.

It is an effective way to promote your business on Instagram and brings a lot of followers and engagement to your account quickly, and in return, you surely have to spend some dollars. Since Instagram has announced that It would soon Let Advertisers Boost Organic Posts as Feed Ads, the importance of Influencer marketing has increased since you’ll just pay your influencer and they can later promote your paid ad to the Instagram feed of users that are neither your followers nor the Influencers.

How to find the right influencer to market business?

  • Search for relevant Influencers

The first thing you have to do is to find an influencer that has the same niche as you or it is somehow related to your business. For example, you are a business offering makeup accessories and beauty products; it would be so awkward to get an influencer who is a fitness tremor for marketing your products because this way people would know this is just a promotion and the advertiser actually knows nothing about the thing they are advertising.

  • Pay attention to the Influencer’s engagement

Now that you have a list of the influencers you are considering to pay for promoting your business, you have to start examining their engagement so that you can choose the best one.

Note: Engagement is way more important and effective than just follower numbers, so do not decide your Influencer based on their follower numbers.

A right Instagram influencer is the one whose followers trust and frequently interact with his/her content, such as commenting on them or liking their posts. When the engagement rate of Influencers is high, it means that their followers love them and would be affected by their advertisements so that your business account has more chance to be visited by them.

  • Post good content and have a specific theme

Posting good content such as high-quality photos and videos are one of the most important things you need to consider while trying to promote your business on a platform like Instagram which its users care a lo about visuals what they see.

Try to post interesting videos and pictures of the things your business offer and make appealing videos which would be interesting to watch and remember to make it a bit funny. People love the things which can bring smile to their faces. And also you need to maintain a theme which is not boring. You can not only keep posting your products and services your business offers; you need sometimes to vary the content you share.

Try to have a contest or have giveaways once in a while to keep your followers happy. Once in a week post a motivational quote or a funny picture or video, but remember they need to be related to your content and not completely out of the subject because that would be awkward!

  • Get help from Instagram automation and post scheduling tools

As I mentioned above, you need to be very active on Instagram, and you have to keep a consistent interaction on the platform to get noticed and to attract more people to your Instagram account, and that takes a lot of effort and time.

You need to post at the best time to get the most engagement. With an Instagram scheduling tool, you can schedule your posts to be posted at their best time to get the most engagement, and you’ll have a well-organized and user-friendly profile.

One of the most popular Instagram scheduling tools is Instazood, which has some features, not all the other similar tools have.

Instazood is not only a post scheduler but also a very powerful and safe Instagram automation tool that would automate all your Instagram activities and would fulfill your daily need to be interactive and active on the platform and it make your way to promote your business much more convenient.

Usually, people who run businesses do not have that much time to devote to Instagram daily trying to grow their business accounts that’s when automation tools would be very useful, especially for Business Instagram accounts.

 

Nowadays, with traditional advertising on its deathbed, social media advertising is quickly becoming the primary outlet for all marketing. There has been an increase in the number of social media outlets over the past few years, and the number of people using them has skyrocketed.

Moreover, the usage of social media shows no sign of stopping and is going to increase among the masses with every passing day.

Everyone these days has access to the internet on the go, with smartphones becoming more readily available with every passing year. People rarely use the traditional call and messaging features on their phones these days, choosing to use services like WhatsApp and Messenger instead.

Another rising trend is the sharing of public content. This includes social media applications such as Snapchat and Instagram. Both allow users to share photos and videos, the former temporarily only while the latter permanently as well.

Both are seeing a vast amount of attention from the masses, and while the former has its unique use, it’s the latter that happens to be the one everyone needs to pay attention to. Instagram is quickly becoming the one social media outlet that matters.

Being owned by social media pioneer and giant, Facebook, Instagram has existed since the start of this decade. It has quickly risen in popularity and importance for users and now sits at 800 million plus users. The number of people using Instagram is staggering. Out of those 800 million, 500 million plus people log into Instagram every single day. There are an enormous 4.2 billion likes on the application every single day from users all over the world. There are 95 million plus posts on it every single day, with users sharing videos and photos.

To localize the numbers, nearly 30% of all citizens of the United States happen to have Instagram accounts, with 77 million Americans using the application at least once a month. Beyond that, more than half of the millennial population in the country use Instagram every single day.

The usage of it also happens to be almost equal for both genders, with males representing 51% of the user base, while females make up the other 49%. Hence, the number of people using the application regularly is nothing short of remarkable. These numbers make Instagram the top social media outlet currently, and by an effective margin.

Why you need Instagram for your business?

A business is always looking to attract businesses. The hunt for new customers to use products and services is in the common creed of the occupation. Beyond looking for new customers, a business also wishes to communicate with existing customers and inform them about any changes, deals, and more.

Traditional marketing had been this existing link between businesses and customers. However, with the rise of social media, a new link has been established. Social media offers a far more direct link and allows businesses to directly interact with their customers. With that in mind, here is how Instagram is so important for businesses:

1. Enables businesses Reach a Large Number of People

One of the critical aspects of marketing is reaching people. With the figures mentioned above, you can see just how much of a reach Instagram allows businesses. Hundreds of millions of people are available through a series of 5 or 6 clicks.

This huge user base is bound to increase over the coming years, and with people being added to the user base, the number of people businesses can reach is just immense. The potential can say to be unknown.

2. Allows Businesses to Focus on Millennials

Millennials are the people who use Instagram the most. Scrolling through their Instagram feed is an everyday task for them. The millennial population also happens to be the target of numerous businesses, With Instagram, such businesses can market directly towards millennials on a platform that millennials use every single day.

This direct link to millennials can be handy if exploited smartly and in the correct manner. Hence, for businesses who happen to have millennials as their targeted user base, using Instagram to its full potential would be the best marketing solution and plan.

3. Keep Up with Rivals

The number of businesses actively using Instagram is rising and is projected to increase manifold with every passing year. Instagram offers a great opportunity for new companies and businesses and allows them to target customers with what Instagram offers immediately.

With the number of companies using Instagram increasing with every passing moment, you need to keep up with the trend and with your rivals as well. Instagram is the competing ground where marketing strategies can allow you to reach uncountable people. And all of your competitors are naturally moving towards just that.

4. Allows You to Interact with Customers

In the old days, companies had to use surveys in order to obtain customer opinions. With the rise of social media, businesses can now interact directly with customers. The comment feature on Instagram, for example, can allow customers to share their thoughts at any moment.

A single comment on a post will enable the customer to review not only a product or service but also ask questions. And by replying to customers, a business can make sure that they are satisfied or not. Beyond that, finding out about what customers need has become more comfortable, saving businesses money and effort.

With so many benefits, Instagram is a highly important platform for all businesses in the current day and age. Businesses can market their services and products directly to a huge number of people and share information at any time with just a few clicks.

The idea of sharing information and answering questions also allows them to improve customer satisfaction and take care of customer needs. Considering all this, your business needs to start being active on Instagram immediately.

Conclusion

All the nuances about the social media algorithms and their hidden tricks are known by true social media experts. If you are one of them –  you have a job of the future, but if you are struggling to find your working place – there is one of the resources you may check out and I am pretty sure that will be helpful. 


Jooble is the third-largest employment site in the world and is working as a job aggregator. So, all the possible job posts that exist on the internet and are active, will be saved there. So, instead of scrolling all the career pages of your dream companies – just go to social media jobs here and check out the openings as fast and as easy as it was ever possible. 

If you aim to grow your business using Instagram, you have made a wise decision since Instagram is a great platform for marketing businesses and already a lot of businesses are active on Instagram and trying to promote their products and services. You only have to apply the tips above and after sometimes you will see a great rise in your business success.  

Instagram Marketing Automation

Marketing automation is about using software to automate marketing activities. Technology can help marketing sections to do a repetitive task such as sending emails, website, or even social media activities.

Since these kind of duties are time-consuming and sometimes complicated; marketing automation can remarkably help to make it easier and more accurate.

What is marketing automation?

Marketing automation is a system in which software can do the repetitive marketing task instead of a human. However, marketing automation has different categories including email marketing, social media automation such as Instagram automation, website automation and so on. Here I will explain more about marketing automation on social media such as Instagram.

What is Instagram automation?

Instagram automation is about using technology to do Instagram activities on behalf of a person. With the help of technology, you can post, like, or comment as you need. Instagram automation is becoming more and more critical because social media’s trends are increasing. It can save your time and grow your Instagram accounts. Understanding Instagram algorithm is essential if you aim to improve your account through Instagram automation.

Nowadays, if people want to buy from a brand, they first check their social media profile. Instagram is especially useful for this because it has a business profile option on it. Even if you want to use it for personal life, you can easily switch it to a business account, to get the best of it. There are some useful features on the business account such as insights, which show you the number of shares or save by users. You also can see the audience analytics, from which regions, or countries they most come. It also shows you the number of people who have visited your profile.

Understanding Instagram algorithm is essential if you aim to grow your account through Instagram automation. If you read about the Instagram algorithm, you see that it is changing every year, and sometimes in a couple of months, based on the users’ behaviors. For example, the new Instagram algorithm is about user’s engagements. You will see the posts, that you have more engagements with the related profiles. That’s why if you want to get updates from your favorite pages, you have to turn the post notifications on their profile. Marketing automation would help you to keep contacting with others, which is an essential step of growing your Instagram account.

Here I would explain more about building relationships, which can lead to your success. As I have written above you, need to engage with others, to get known by the. You should like, comment, visit their profiles. Instagram automation is a great help for you, but you have some other strategies you can add. Build your relationships with your audience through your posts and stories. You should show people that your profile is real, and somehow not a selfish person/company to add people and sell its products. You can randomly select some of your audience in a competition or challenge you already prepared. You can even send them some gifts, if you get positive feedback from the public, you grow more. Therefore, don’t just wait for automation to do all things for you. Show some activities that are specifically from you, and it is made for the specific people. Positive comments that you have received from people through your actions have a remarkable effect on your profile quality and encourage others to follow you. It shows that you have a real connection with others, and it shows some kindness or a favorable profile, which people are interested in. Improving a profile is a mixture of different strategies.

These days, having an active Instagram account is very important. You can gain popularity, fame or making money from it. So, you should be aware of how to grow your account. There are lots of tasks you have to do if you want to make your account likable for others. You have to post several times a day, post on your feeds, make your stories updates, and the essential part is to build your relationship with others. If you want people to see you, you have to visit their profile, comment on their post, like their posts. Instagram automation can plan this for you and can do it based on your desirable actions or any other plan that you think might help you to grow your account.

The benefits of using automation is not about saving time only or doing activities that are beyond human abilities, but also have plans for your actions on Instagram. A very first step of having a successful business or even an account is a plan. With doing so, you can analyze which kind of users you need to engage with, which kind of posts you need to publish more. However, it is sometimes challenging to find a trustable Instagram automation service. Hopefully, there is some excellent read about choosing safe and effective Instagram automation.

How you can get the best of Instagram automation is about how you plan your actions. If you consider the relevant users and taking action with the relevant content so will get the best of Instagram automation. In this regards, you can consult with the service provider to do the right activities for your account or your business. Before starting with Instagram automation is better for you to have some basic knowledge of Instagram automation marketing, online business and at which stage your business or you are. I believe if you have recently started your business, or you are going to expand your business profile on social media using automation you are at right place. But if you asked yourself how the business knowledge would help you, I would explain to you here. It is true that it would help you a lot to grow, especially if you have recently started, but there are some other essential matters. For example, who is your targeted audience? Do you know which kind of profile you need to engage with them? Do you know the best time to post your contents? Or any ideas about the post size, quality, or which kind of post your audience like to hear from you? All these matters, and while you get the help of Instagram automation, you should know about it. So, better to use it with knowledge.

What do you expect from Instagram automation? I believe our expectation from everything, would shape our satisfaction level. If you assume too much or something not reachable, you soon get disappointed. Do you think of becoming Instagram famous overnight? Or you reach more than 100,000 audiences within a week? It is true that everything is possible, but to what probability? You know that you have to be patient, you need to wait, try many ways, do several posts and build your relationships. Instagram automation can help you, but you should stop trying other strategies too. I mean being a successful marketer, or online business is all about a combination of many strategies that work together and shape your dream.

Is always good to get the help of new strategies, having new ideas and see what’s the trend is. Instagram marketing is competitive, and you should do your best to get to the top, or at least achieve your goal, or even achieving what you have expected from using Instagram marketing. Online marketing and specifically social media marketing like Instagram is an ever increasing trend; you can take benefits. See what skills, ability or product you have! I believe if you are in business or not, you can have a product. It can be making people happy, or make them healthier or even more prosperous. It is all about your vision, and fortunately in the Instagram marketing you not necessarily need a formally registered company. Your personal goal or personal vision is your product. Instagram automation can help you to get closer to your goal. So, a better understanding of your place and your product is a big help to grow.

Your account can be anything, from a personal account, with some goal about giving people free exercise lessons to an account to sell your beauty products or anything else. There is no limitation on your products choice.

How to use Instagram for marketing

What can you do with a global audience of 800 million people? That’s what Instagram offers – over 800 million active users, 60% of which use the platform daily. With Instagram marketing, there is huge potential for growing your brand and landing sales for your business.

But first, you should understand the metrics to track growth for your brand:

  1. Number of Followers: This is basic. To get your word out there, you need devoted followers who see your posts. You want to get more followers on Instagram who will receive and spread your message.
  2. Follower Growth Rate: Even more important than the sheer number of followers you have is the rate at which your community increases. This is one of the surest ways to judge the effectiveness of your Instagram marketing strategies. If more people are following you, then you are doing something right.
  3. Content Engagement Rate: This is simply the rate at which people like, comment, and share your posts. A good content strategy will usually get you more likes on Instagram.
  4. URL Clickthrough Rate: Since your URL serves as a call-to-action when people click through, this gives you an idea of the number of people who are really interested in dealing with you. This is very important if you’re out not just to increase brand awareness but also to land sales.

Instagram marketing tips

Take Advantage of an Instagram Business Profile

Instagram offers special tools suited for businesses. To access these benefits, you need to switch to a business profile. Some benefits of a business profile include:

  • –   Special contact buttons where people can click to contact you and learn more about your business details and product portfolio.
  • –   You get structured statistics of your reach and content impressions though Instagram Insights.
  • –   Your brand is given priority in your followers’ news feeds
  • –   You get tools to create, publish and monitor your Instagram ads – which lead us to the next point…

Build your profile bio to project the right image and message.

Have an Engaging Instagram Content Strategy

Your King—that is content—must always be spot on because when people log into Instagram or any other social platform, they don’t care about brands as much as their passion. Your target audience should find your brand firmly positioned at the center of their passions. To achieve this, your content must be relevant to your audience, timely, consistent, engaging, and appealing.

Plan a content calendar ahead of time and add content spontaneously in line with current trends. Make sure the pictures and videos project the image and culture of your brand. Always ask yourself, will my target audience want to share this content with their small community? This is the secret of social marketing.

Partner with Instagram Influencers

Instagram, just like Snapchat and Twitter, is suited to celebrity figures with a large following. Most people see it as means of keeping in touch with their favorite celebrities and mentors. This makes it reasonable to partner with influencers who have already built a large audience.

The mistake some brands make however is to choose an influencer based on the sheer size of their followers. Wrong move. As with advertising, choose an influencer whose audience is built around the passions your brand promotes. Once Instagram influencers recommend your brand, they extend the trust their followers have for them to your brand, and that means a lot.

Promote your Content Across Many Platforms

About 95% of Instagram users in the US are also on Facebook, and 54% and 49% are on Pinterest and Twitter, respectively. Leverage you fan base on other platforms to boost the reach of your Instagram content. People tend to accept a brand if they come across it in several places.

Also, apply this to your adverts – especially on Facebook and Instagram – to take advantage of Facebook’s robust ad manager.

Utilize Campaigns, Contests, and Hashtags

Campaigns and contests drive brand awareness and grow your Instagram audience by involving outside content from individuals. The benefit is that people get to spread your brand among circles that know and trust them. You can organize like contests, comment contests, share and photo contests.

Always use appropriate hashtags when running campaigns and contests. You can have a brand hashtag and several campaign hashtags.

The thing about social media is that people want to interact with your brand as a “social being”. They want to seek direction and get responses from your brand and your content.

One way to achieve this is by using an Instagram bot.

An Instagram bot is a programmable tool that allows you to automate your Instagram tasks. Here are a few things an Instagram bot can do for you:

  1. Comment on posts on your behalf;
  2. Like posts on your behalf;
  3. Follow and unfollow people on your behalf; and
  4. Auto-new direct messages.

When utilized properly, Instagram bots like instazood can help you to get more followers on Instagram.

Finally, Stand Out

Of the over 8 million registered business accounts on Instagram, there’s a good chance you will have competition in your niche. Efforts made to create unique and content will pay off in the long run.

 

How to Create a Perfect Instagram Marketing Campaign

You are frequently posting on Instagram and hashtagging your soul out, but how can you take your brand to the next level with Instagram? Creating an Instagram campaign is not as easy as it seems, but it is beneficial. Instagram has the highest engagement among all social network platforms!

Here is everything you should know about running an Instagram Marketing campaign for your brand; from setting guides to choosing a suitable hashtag, we have covered it all for you. So what are you waiting for? Read on to find out how to create a perfect Instagram marketing campaign:

What is an Instagram marketing campaign?

An Instagram marketing campaign is a marketing campaign that takes place on Instagram! Basically, it involves brands sharing content on their Instagram feeds with the intention of reaching a marketing purpose. That purpose can be broad, like growing brand awareness, or it can be specific, like generating sales leads for a new service or product.

In either case, the purpose is to generate a ton of interest in a limited amount of time; and usually, the best way to do this is by sharing engaging, creative, and excellent content! One of the essential indicators of an Instagram marketing campaign is a branded hashtag, which helps tie everything together in the platform. Here are a few steps to help you run a perfect Instagram marketing campaign:

1-  Set Goals for Your Instagram Campaign

Before diving into an Instagram campaign, it’s essential to plan everything out first. To have a thriving Instagram campaign, you should be super clear about your intent: do you only want to raise brand awareness, or are you trying to market your product, push sign-ups, or develop your email list?

Your Instagram campaign should eventually tie back to numbers, so define your purposes and then set some goals! If you want to promote your new product, choose an aim for how many units you want to sell through the campaign. Setting goals that attach your Instagram campaign to your overall marketing purposes will help you get results that are not only related to your business, but also improve your bottom line!

2- Define your Instagram audience

Understanding who you are trying to reach with your Instagram campaign is just as important as how you contact them. If you want to drum up a lot of engagement, it makes sense to plan a strategy around content that your audience is more likely to engage with. The more you know, the more you can tailor your Instagram campaigns to your audience’s needs!

The best way to define your audience is to follow them on Instagram and, well, stalk them!  What sorts of posts do they like the most on your account? What kinds of content do they enjoy sharing on their own feeds? How do they use the platform? A quick way to find out more about your audience is to use Instagram’s “suggested” feature to research your target audience. When you find a customer, click on their suggested tab to see more users like them.

3- Craft a plan for your Instagram campaign

As you may know, a lot of ingredients go into creating a successful Instagram campaign. You should have a well-defined goal, measurable goals and a clear perception of your target audience. But how do you achieve any of this?

Start by preparing a roadmap:

  • How long is your Instagram marketing campaign going to run for?
  • How many posts are you going to share?
  • Are you sharing original content or user-generated content (UGC)?
  • Are you hiring a photographer or capturing the pictures yourself?

Answering these questions will help you plan your resources.

You should also spend some time into coming up with a shareable and fun hashtag, like Coca-Cola’s #ShareaCoke. We suggest doing a little research to discover popular trends and hashtags that are related to your community.

Once you have created your roadmap, it’s time to begin thinking about how precisely you want to execute your strategy; there are a few common strategies, such as user-generated contests and influencer marketing. Whatever plan you choose, remember that at the center of any campaign, there must be high-quality, interactive content that encourages people to like, share, or comment.

 

The dos and don’ts of Instagram marketing

Being successful on Instagram is not as easy as it looks, you should practice a lot and monitor your process to find out what works and what doesn’t. You can check our infographic below to learn the do’s and don’ts of Instagram for your business.

Do’s:
  • Be professional

Gather around an additional calendar every month, schedule your posts with a tool like Instazood, try to post quality contents. Choose a proper username and bio to gain new followers.

  • Be consistent

Keep up with your audience to achieve more engagement and try to post consistently ( at least once a day), provide relevant links to direct traffic to your website.

  • Be yourself

Try to post pictures of your personal life too. Don’t try to be like someone else, connect your audience in a non-robotic way. Write your own captions and find your writing style.

  • Use new Instagram features

Use Instagram stories, post videos or go live. IGTV is excellent for your videos over 1 minute. You can also use stories stickers and polls to gain more engagement.

  • Engage with your audience

Engage with your audience and other business accounts, build a community, share posts and Reply to their comments and make them feel included.

 

 
 
Don’ts:
  • Be too Salesy

Try to post content relevant to your business but don’t be too promotional. Follow the 80-20 role of marketing.

  • Fade away

If you post less often, your Instagram followers will lose interest or forget about you. Try to post regularly to stay in their minds.

  • Be spammy

Don’t annoy your followers with over posting and using a lot of hashtags! Avoid over-sharing, just share the right amount of information.

  • Have a blank profile

Your audience should know who you are and what you do, make sure to share your contact info in your Instagram bio.

  • Put links in your caption

The only place that you can put a clickable link is in your bio. You can use it to direct your followers to your blogs, websites or landing pages.

  • Ignore your followers

If you don’t engage with your audience, they will lose interest and unfollow you. So spend some time responding to their comments (negative or positive)

 
 
 
 

Conclusion

Instagram automation is about using technology to grow your or your business account. It will help you to build your relationships with your audience better.

How to Use Influencer Campaigns to Grow your Followers on Instagram?

Instagram is a popular social media platform, with more than 1 billion monthly users. If you’re trying to increase your engagement and brand awareness, adding Instagram to your digital marketing plan is an excellent place to begin.

Build an audience

Influencers can help you build an audience for your brand because they already own followers who are interested in your niche and can be your potential customer. Also, you and the influencer can find hashtags that will double exposure to users who aren’t already following you on Instagram.

This is a great place to begin if you own a small following, but don’t like to spend a lot of money on Instagram ads that may or may not generate the results you want to get. It’s clearly a better method than buying fake followers.

You Don’t Need to Find a Celebrity

Celebrities are influencers, but the truth is, working with a celebrity advertisement is expensive. Not just this, but celebrity engagement is not as high as you expect.

You will be more successful if you work with an influencer who has a smaller following, but better engagement. It isn’t the number of followers that matter, but the number of users who are really interested in your niche. If someone is excited enough to like or comment, that’s a much better indicator of customer potential than follower numbers.

Work with Multiple Instagram Influencers

Chances are, you have various audiences based on your customer personas. Specific influencers may not provide to everyone in your audience, so reaching more than one influencer can be a good idea.

The Influencer cost infography:

What do you think about Instagram influencers? Let us know in the comments below.

The Musicians Guide to Instagram Marketing

Instagram has experienced a sudden rise. As of today, there are over 1 billion active users on Instagram, and 98 million pictures shared every day.

Also, 82% of users on Instagram come from outside of the United States! I guess a photo is worth a thousand words.

Editing Your Profile

  1. Instagram lets you change your profile picture and add a bio with 150-word and one link, so choose thoughtfully!
  2. Next, connect to users you already know on Facebook, and if you want, you can also search and connect to your phone contacts.
  3. Next, link your other social media accounts by using the little “wheel” at the top right of the platform where you can link to your Twitter, Facebook, and others.
  4. After that, Take a picture (or choose one from your gallery), apply a fine filter to improve the photo, change the color, make the image look old, rotate it, etc., and then share it as a post!

Use Hashtags

Write at least two hashtags in your caption, as this is how pictures are found on Instagram. You can use the Top hashtags trending in real time to get more engagement by putting them in your caption or post them in a comment under your post.

Use your Captions to Tell A Story

In addition to hashtags, you should add captions to your pictures before posting. What’s going on in your picture? Your fans want to connect with you on an intimate and personal level, so tell them a story! Post a few images in real time, documenting the lead-up to your show, a day on tour, a trip to downtown, etc.

Timing is Important

It’s necessary to track the time when your fans engage with your posts. Posting at 2 am on a Saturday might work correctly for an EDM DJ, however, it’s not an excellent policy for an older folk singer. Think about your target audience, and when they’re most likely to be using Instagram. Check out our blog on What is the best time to post on Instagram to find out more.

Use Instagram Stories

Instagram lets you share your day with your followers by using Instagram stories! You can post a few simple pictures of you going about your day, or record short videos. You can even use the boomerang option to create a looped video. By using this feature, you can also add a link that the viewer will swipe up to open. This feature can be used to promote a lot of various things – you can ask your fans to follow your other social media accounts, send out a link to purchase your new album or song on iTunes, etc.

Go Live on Instagram

When you start a live stream on Instagram, a notification will be sent out to all of your followers telling them that you are live! You can answer questions that your fans are sending in the real-time comments. This is an excellent way to connect with your followers and fans on a more personal level, or to make announcements in a unique, creative idea!

What should I Post?

We suggest picking up to five thematics, and concentrating on those when posting on Instagram. Here are some examples to get you started:

  • Charities or causes that you or your band care about – #childfund #unicef
  • Family – #bro #mom
  • Your pets or animals – #grumpycat #puppy
  • Other musicians, shows you go to, etc. – #musicmonday
  • Your upcoming events, performances, etc. – #livemusicNYC
  • Your creative process – #coffeecoffeecoffee
  • Food – #COOKIES
  • Your hometown or where you live – #nyc #brooklyn
  • Your hobbies – #adultcoloringbooks
  • Then there’s #tbt (Throwback Thursday). Awkward childhood pictures go down a treat.

That’s it guys.

Instagram can be great for artists and musicians. So go on and get all the benefits from it.

Instazood Reviews: What is Instazood and How Does it Work?

Instagram is one of the most popular platforms these days. If you are running a business, you can take advantage of this popularity and grow your audience in no time.

All you need to know is to create an account for your business and start producing some quality content to attract people to your page, gain followers, grow your engagement rate, therefore gain customers and grow your business and brand.

But this is not enough if you are starting up. Brands can easily promote themselves on Instagram because they don’t need to introduce themselves, people already know them.

So, if you have a small business start-up, you can get help from somewhere else to promote your business and become one of the successful brands on Instagram and maybe someday one of the highest brands on the world!

There are some tools you can use for that cause; today I will introduce one of them to you which is proven to be the best Instagram bot and the best alternative to Instagress.

One of the ways to gain more followers on Instagram is to find people who might be interested in your content and contact them via like, comments and by following them. This way they will get curious and check your account up, and if they like what they see, they will follow you too.

This process takes a lot of time and effort if you try it by yourself, it can be overwhelming to find these targets and contact them one by one.

The Instagram bot can help you with that. It is an Instagram automation tool that takes care of promoting and follower gaining for you. It will find targets that might be interested in your content buy the conditions you choose for it and functions as a real person.

This way you will save a lot of time to spend on your more important daily activities, and you will gain more followers (real followers) which can be your future customers.

Instagress was the most popular Instagram bot on the internet. It was the first result when searching Instagram bots on google. So really trending. However, unfortunately, on April 20, 2017, it shut down by Instagram.

The comments can be

  • positive-feeling emojis after a great phrase
  • you shouldn’t just use generic comments like, “Great post!” or “Awesome!” or “I love your profile, let’s connect!”

Note! You should use different variations, and your sentences must contain at least 5 or 6 words. These one-word comments are some kind of spammy and get you into trouble.
You get the idea.

Instazood is the new Instagram automation like Instagress but improved and with a lot of new features. This trending Instagram bot is the first search result of Instagram bots and has a lot of great reviews everywhere. So you can say its functional and to be trusted.

Why people choose Instazood among all these Instagram bots available:

  • Lower prices
  • Functioning support services
  • Easy to work with
  • Great extra features
  • Do all the functions of Instagram like a real person
  • A lot of filters to manage the follower gains.
  • Ability to choose targets to get followers from.
  • Free trials to try it first.
  • Language dashboard with 12 different
  • Ability to add several accounts in one user panel.
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