Tutorial

Auto Publishing to Instagram: Step-by-Step Guide

Do you want to spend less time on social media, but still get better results? Then you need to use auto-posting on Instagram. Now you can simply set the date and time, and the publication will appear in the feed at the appointed time without your help.

How to set it up correctly, and when is it more appropriate to use it? Let’s take a look at these features.

What is auto-publishing for?

Auto publishing on Instagram is a useful option that allows you to customize the publication of content in such a way that new posts appear in the feed without your participation. This tool is especially popular among SMM specialists who promote several accounts at once.

So what is auto-publishing for? Here are some reasons:

It helps to optimize work processes.

You no longer need to spend a lot of time every day publishing content (writing text, adding hashtags, and so on). It is enough to set up scheduled publications once a week (or even less often) and devote free time to business development or improvement of other processes.

How to Plan. You need a smart plan to make your publication schedule more consistent.

Manage multiple profiles at once.

If you are actively engaged in SMM, then most likely you have more than one account and each of them must be carefully monitored. In order not to miss anything and make a post at the same time, you need to set up a scheduled posting.

Manage multiple profiles at once.

If you are actively engaged in SMM, then most likely you have more than one account and each of them must be carefully monitored. In order not to miss anything and make a post at the same time, you need to set up deferred posting.

Work remotely. Let’s say you fulfilled your dream and moved to live in Bali, but you still need to post content according to the local time of your audience. You should not break your biorhythms for the sake of timely publication, because there is automatic posting.

Now you will not run out of ideas. You can come up with topics and compose posts in advance. And you can spend your free time looking for new sources of inspiration.

Tips for using auto-publishing.

If you decide to use auto-publishing, there are a few things you need to remember:

  • content should be relevant to each social network (take into account the parameters of the target audience);
  • try not to schedule more than 4 posts per day (for one account);
  • adapt the content to the format of the site (the same publication can be presented in different versions);
  • track the reaction from users (respond to comments, promptly respond to negativity, communicate in messages, etc., since no delayed posting services will do this for you);
  • when writing text, observe the number of characters.

And the most important tip – do not forget to monitor the quality of the content. Try not to overwhelm your followers with a lot of meaningless publications, otherwise, you risk losing the majority of your audience.

F.A.Q by scheduled post

Why doesn’t the first comment and description for the created deferred post appear?

A similar problem often appears in newly created Instagram profiles or those accounts that have less than 5 posts published. To solve this situation, you need to spend a little time-on-page promotion, since no delayed posting service can influence the algorithms of the social network.

What is a shadowban and how to avoid it?

The concept of a shadowban means a situation in which the hashtags you use become invisible to the audience. You can continue to use them, but then the posts will only be visible to your followers. For the rest of the target audience, new publications from your account will simply cease to exist.

This will affect the drop in coverage and difficulties with further promotion.

What can cause shadowban?

You can get the attention of Instagram developers if you use the same hashtags all the time (a common occurrence with delayed posting). The algorithms of Instagram will suspect your page of posting spam and temporarily transfer it to the status of a shadowban.

Conclusion

Auto publishing services are a must-have tool for bloggers, SMM professionals, marketers, and companies that publish content on multiple social networks at once. Such services allow you to save time and avoid a creativity crisis. So you can correctly structure your posts at the right time.

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William Finley
I'm a writer. a specialist working on social media marketing

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