Every bullish cycle, the cryptocurrency market gets flooded with hundreds of new projects, tokens, and coins. While some investors’ focus is to purchase bitcoin, others prefer investing in alternative cryptocurrencies that can bring huge profits in short amounts of time.
However, with the flood of new coins, there are a lot of these projects that fail to catch the attention of the new investor. One of the main culprits of this unoptimized reach is bad brand design.
Because lots of teams rush the release of their project, they fail to make the branding and logo of their new coin appealing enough. Some developers focus too much on the technical part of their cryptocurrency and overlook the branding part of their project. However, in a highly competitive environment like the crypto market, standing out from the crowd is essential.
In this post, we look at some of the most common mistakes designers make when designing a crypto coin logo. Hopefully, this list will help you avoid these mistakes and allow you to avoid some of the pitfalls of bad logo design.
Top mistakes in crypto logo design
Below are some of the top mistakes people make when designing a new cryptocurrency logo.
1. Overly complicated
Your cryptocurrency logo is extremely important, as it should speak long about your project. However, many fall into the trap of designing overly complicated logos that try to tell a complex story.
You might be tempted to throw a lot of detail into your logo, and try to convey an idea through that simple imagery. With that said, this can be a source of many problems. A complicated logo can be difficult to remember, which defeats the purpose of your brand design.
2. Copy of another popular logo
Plagiarism is another huge mistake designers do when making a new cryptocurrency logo. Some use popular logos as their basis to draw attention to their project as the next big thing. Sometimes copying a logo is unintentional, but that doesn’t make it less of a nuisance.
Your cryptocurrency logo is supposed to be unique and separate you from competitors. Plagiarism will instead make people compare you directly with them, and your brand will be diluted in the process.
3. Relying too much on trends
Trends come and go, and logos should prevail over them. When creating a crypto logo, you are creating a brand image that should hopefully remain relevant over the course of several decades.
It’s easy to fall into the pitfall of designing a logo that follows the current design trends. After all, trends are everywhere, and we become so accustomed to them and adopting them in our design process becomes second nature.
However, by following current trends, your logo might become obsolete at the same time the current design trend passes. Hence, aiming toward creating unique imagery that stands the test of time should be your primary goal. Remember, trends change as fast as the prices of cryptocurrencies.
4. Bad selection of colors
Earlier we talked about the versatility of your logo. This means that it is supposed to be used in dozens of different applications – web, print, video, etc. By selecting colors that are difficult to print or design around, you are creating needless complications for your brand designers down the road.
Moreover, the color of your logo should represent the values of your brand. There are entire studies that deal on the subject of the psychology of color and how selecting a logo color impacts your brand perception.
Because of this, it’s essential to use color in your logo sparingly and in accordance with your brand values.
5. Not starting your design in black and white
On the subject of colors, here’s another common mistake in logo design – beginning your design directly in color. For your design to remain appealing and universal, the initial design should look great in black and white first and foremost.
Designing in black and white can help you narrow down the look of your logo and the fonts you will be using. Once it looks great, you can start adding color as a small detail to make it more unique and eye-catching.
6. Using generic stock logos
And last but not least, using stock logos for your cryptocurrency is a huge mistake. It will make your logo look generic and it will remain unnoticeable to the people you are trying to reach.
Worse, someone else might have already used it for another project, forcing you to go back to the drawing board and redesign the entire brand imagery.
When creating a new cryptocurrency, you should never overlook the design of the logo of your new coin. As a new currency, this logo will be used universally – on exchanges, wallets, websites, social media, etc. It will be a visual representation of your coin, and as such, needs to be unique and eye-catching enough to be easily remembered by the people that will be using it on a daily basis.